Tools & Systems
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Strategy & Design
Messaging & Copywriting
Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question!
Although we love working with business owners at all levels, [...]
There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]
In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it [...]
I’ve never wanted to lead with talking about social media in my business, despite the fact that social media is so important! The reason is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt it was most important to start at the root – with a client’s […]
I was recently talking to a friend about growing and sharing her health + wellness business through email marketing, and it spawned the idea to go ahead and write a full post on the topic! Mainly to help define what it is, why you need to build a list, and how to make this whole […]
I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]
Let’s say you went on a blogging hiatus, took a sabbatical, chose to travel the world, or just got down-right burnt out and overwhelmed with the blogging craze. Hey, totally fair. For starters, be proud of those decisions, whatever they were. Some part of you listened to a voice that was speaking to you about other […]
At some point or another, it happens to us all. Managing social media becomes this time-sucking beast of your business that you didn’t see coming. One day you wake up and find yourself running two websites, multiple blogs, 3 Instagram accounts, 2 Facebook pages, and a whole slew of other log-ins/accounts you can’t even begin […]
Many of the tools, resources, programs, and apps we have available today – Instagram, Pinterest, Periscope, Tumblr, Twitter, etc., are black holes of content (as much as I love them!). They can suck the life out of us as much as they can inspire us; they leave us feeling connected and invigorated, or wishing we […]
Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!