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Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

How to Craft Your Personal Story as a Brand Founder

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Crafting Your Personal Story as a Brand Founder - copyuncorked.com

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Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Crafting Your Personal Story as a Brand Founder - copyuncorked.com

Growth & Lifestyle, Messaging & Copywriting

How to Craft Your Personal Story as a Brand Founder

Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

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Growth & Lifestyle

2021 Recap: CU’s Year in Review

I’ve done these end-of-year, ‘recap’ style blog posts for a number of years now (see 2020 and 2019 here) – for CU and then for years prior on my personal blog. As someone who deeply values reflection, it’s always such a powerful exercise that gets my Enneagram 3 self all up in my feels. (Not […]

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Growth & Lifestyle

Vision & Goal Setting as the CEO of Your Business (Free Template Inside!)

Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

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Growth & Lifestyle

The 2021 CU Holiday Gift Guide

We’re so excited to bring back our annual gift guide (peep 2020’s here) and it’s a juicy one. And by juicy, I mean there’s a strong self-care and laid-back theme to it all, and I for one am here for it. I’ll restrain my copywriter self from giving you all the reasons why most gift […]

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Meet the Refined & Refreshed CU Brand - copyuncorked.com

Growth & Lifestyle

Meet the Refined & Refreshed CU Brand

Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.  The Backstory Chapter 1 of The Copy Uncorked brand […]

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2020: CU’s Year in Review - copyuncorked.com/blog

Growth & Lifestyle

2020 Recap: CU’s Year in Review

There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

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2020 CU Holiday Gift Guide - copyuncorked.com

Growth & Lifestyle

The 2020 CU Holiday Gift Guide

  The holidays are upon us so we’re taking full advantage of highlighting our clients and spreading the Christmas cheer with a big, curated list of gift ideas! (Including a few gifts / business investments for yourself perhaps?) It’s quite the different take on a CU blog post, but basically, we’re taking this month’s installment […]

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The Monthly Recap...is Moving! Where to Find It Moving Forward - copyuncorked.com

Growth & Lifestyle

The Monthly Recap + Weekend Wine & Words…What’s Changing and What to Expect Moving Forward

Okay, okay, so we’re pretty transparent around here about what’s working, what’s not, and what needs just a little tweak to make it that much better. As we’ve alluded to in our weekly Weekend Wine & Words emails (reserved for those inside of the Copy Cru), we are a small team wearing a lot of […]

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The Copywriter Club IRL 2020 Conference Recap - copyuncorked.com

Growth & Lifestyle

The Copywriter Club IRL 2020 Conference Recap

AT THE GUILD HOTEL   |   SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]

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Shop Female: International Women's Day Round-up - copyuncorked.com

Growth & Lifestyle

Shop Female: International Women’s Day Round-up

In celebration of International Women’s Day, I’ve rounded up some of my favorite products made by female founders. This day is obviously about so much more than just wearing a stylish tee with a catchy message. But there’s something about supporting other women-owned businesses and wearing eye-catching products that empower both yourself and those who […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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