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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question!
Although we love working with business owners at all levels, [...]
There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]
In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it [...]
There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]
The holidays are upon us so we’re taking full advantage of highlighting our clients and spreading the Christmas cheer with a big, curated list of gift ideas! (Including a few gifts / business investments for yourself perhaps?) It’s quite the different take on a CU blog post, but basically, we’re taking this month’s installment […]
Okay, okay, so we’re pretty transparent around here about what’s working, what’s not, and what needs just a little tweak to make it that much better. As we’ve alluded to in our weekly Weekend Wine & Words emails (reserved for those inside of the Copy Cru), we are a small team wearing a lot of […]
AT THE GUILD HOTEL | SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]
In celebration of International Women’s Day, I’ve rounded up some of my favorite products made by female founders. This day is obviously about so much more than just wearing a stylish tee with a catchy message. But there’s something about supporting other women-owned businesses and wearing eye-catching products that empower both yourself and those who […]
Go figure, January feels like a year and February feels like day. 2020 has already taken on a mind of its own but as the days have started getting longer, brighter, and warmer, my outlook has become more positive, too. Sweet spring, I can sense you coming! The last 2 weeks of February were great […]
January started off full steam ahead, which as an Enneagram type 3 probably comes as no surprise. I’m all New Year! Goals! Powersheets! Ambitionnnn! And then I find myself wishing I left time to nap. Jokes aside, it was an incredibly productive month and perhaps one with the most momentum I’ve seen so far. We […]
I think I’ve underestimated just about every year of my life. There are always unanticipated surprises, whether positive or negative or both. I’ve set 5-year goals that have been accomplished in 1. I’ve imagined things I thought would happen within a year that happened in 4 months. I’ve thought about waiting for some things, and […]
Another month in the books, another recap! Writing these posts is part of our process of savoring what was poured out over the past month, sharing the ‘tasting notes’, and acknowledging all that’s been uncorked. So here’s the flavor profile of November 2019… Latest Content & Offerings Published Blog Posts The Monthly Recap: October […]
Sometimes I wish I had some sort of extension that tracked literally every word that I write. I’m super curious to know how many words were written in October. Because it feels like a lottt. I learned quite a few valuable lessons this month about not overbooking myself, creating more margin, and knowing how to […]
Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!