Messaging & Copywriting Archives - Copy Uncorked

welcome to

CU Blog

Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

the

As any Communications student will recite to you: “The medium is the message,” as stated by Communications theorist Marshall McLuhan. Essentially, “each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.”  In layman’s terms: the HOW/WHERE of our communication is often just as important as WHAT we’re […]

How “The Medium is the Message” Applies to the Copy x Design Creative Process

featured post /

How "The Medium is the Message" Applies to the Copy x Design Creative Process - copyuncorked.com

READ THE POST

FRESH

off the

PRESS

As any Communications student will recite to you: “The medium is the message,” as stated by Communications theorist Marshall McLuhan. Essentially, “each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.”  In layman’s terms: the HOW/WHERE of our communication is often just as important as WHAT we’re […]

LOVED BY THOUSANDS OF GROWING FOUNDERS

The CU

Gain instant access to our must-have freebies like The CU Master Checklist, the Brand Voice Audit, 16 Copy Rules for Creative Entrepreneurs, and honestly, so many others.

grow your business like a grapevine

TAKE ME THERE

free

Resources

Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

LEARN MORE

FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

by

How "The Medium is the Message" Applies to the Copy x Design Creative Process - copyuncorked.com

Messaging & Copywriting

How “The Medium is the Message” Applies to the Copy x Design Creative Process

As any Communications student will recite to you: “The medium is the message,” as stated by Communications theorist Marshall McLuhan. Essentially, “each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.”  In layman’s terms: the HOW/WHERE of our communication is often just as important as WHAT we’re […]

REAd the post →
Crafting Your Personal Story as a Brand Founder - copyuncorked.com

Growth & Lifestyle, Messaging & Copywriting

How to Craft Your Personal Story as a Brand Founder

Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

REAd the post →
An Overview of The CU Technique™ - copyuncorked.com

Messaging & Copywriting

An Overview of The CU Technique™

Over the years of executing and refining our copywriting process, I started noticing how it wasn’t just the fact that there was a consistent process that allowed us to deliver results but that there was a particular technique at work.  When originally creating Copy Uncorked, I named our 3-step process “The Copy Cellar” which is […]

REAd the post →
The Uncorked Case Files: Betty Buzz by Blake Lively - copyuncorked.com/blog

Messaging & Copywriting

The Uncorked Case Files: Betty Buzz by Blake Lively

In short: what’s always been done, isn’t always what’s best. It’s as if Blake Lively knows that intrinsically and decided to take the standard “launch” script and throw it out the window. And as if she couldn’t be cool enough already, she recently broke onto the scene with “not another celebrity alcohol” per se, but […]

REAd the post →
Creatives: Write Your Services Page With This Simple Framework - copyuncorked.com/blog

Messaging & Copywriting

Creatives: Write Your Services Page With This Simple Framework

Sitting down to write your website copy always seems like a relatively easy task…until you start questioning everything, end up in the trenches of Pinterest, and comparing yourself to every other website on the Internet. Dramatic? Maybe. But Truthfully, as a creative service provider, the Services page of your website doesn’t need to be complicated. […]

REAd the post →
Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

Messaging & Copywriting

Working on Your Brand Voice? Start With Your Core Values

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

REAd the post →
What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Messaging & Copywriting

What is “Conversion Copywriting” & What “Research” is Really Involved?

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

REAd the post →
Website Copywriting Lessons from the Stationary Bike That's Making Headlines - copyuncorked.com

Messaging & Copywriting

Website Copywriting Lessons from the Stationary Bike That’s Making Headlines

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

REAd the post →
Why Clarity is Key: 5 Things Every Website Needs to See Results - copyuncorked.com

Messaging & Copywriting

Why Clarity is Key: 5 Things Every Website Needs to See Results

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

REAd the post →
How to Choose the Most Effective Brand Name For Your Business - copyuncorked.com

Messaging & Copywriting

How to Choose the Most Effective Brand Name For Your Business

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]

REAd the post →

Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

featured post /

READ THE POST

the

Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

on the house!

COPY UNCORKED

master checklist