Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]

AT THE GUILD HOTEL   |   SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]

When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels, some of our conversations stop at a brief consulting call. Why […]

Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]

There are terms within the marketing world that tend to sound rather elusive, and I’d argue “email welcome sequence” is one of those terms.   Despite the fact that if you really break it down, it’s pretty self-explanatory.   An email welcome sequence is a string of emails that get ‘dripped’ out to your list […]

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

Have you ever found yourself trying to describe your brand, product, or service and the only word that keeps coming to mind is ‘unique’? It’s a word that’s used almost haphazardly at times, so it doesn’t always carry as much weight or specialization as we might like it to.     Case in point: We […]

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]