There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

Have you ever found yourself trying to describe your brand, product, or service and the only word that keeps coming to mind is ‘unique’? It’s a word that’s used almost haphazardly at times, so it doesn’t always carry as much weight or specialization as we might like it to.     Case in point: We […]

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

This past week while traveling to Austin, I managed to read all of Donald Miller’s latest book, Building a StoryBrand, in about two sittings. I’ve been a huoooge fan of his podcast for some time and couldn’t wait to get my hands on the book – hoping it would live up to the great content […]

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

I’ve recently had a few people ask me about my writing process and I’m feeling in the holiday spirit, so here it is for you to swipe! In addition to my writing process, I also wanted to show you some of my favorite writing, editing, and (free!) content creation tools for improving your own content. Because it can […]

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. Now, I’m not arguing entirely for one over the other, as they both play a very important role. However, if you want to […]

So, you &/or your team have been working on your website, and it’s finally dawned on you – “We need new/updated bios! STAT.” Or maybe you just landed a guest post or collaboration opportunity and you’ve been asked to submit your bio. Ut oh, you think. You sit down to write it and well… you’ve […]