Messaging & Copywriting Archives - Copy Uncorked


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Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels [...]

What You Need to Do Before Working With a Copywriter

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The Uncorked Case Files: Betty Buzz by Blake Lively -

In short: what’s always been done, isn’t always what’s best. It’s as if Blake Lively knows that intrinsically and decided to take the standard “launch” script and throw it out the window. And as if she couldn’t be cool enough already, she recently broke onto the scene with “not another celebrity alcohol” per se, but […]


Creatives: Write Your Services Page With This Simple Framework -

Sitting down to write your website copy always seems like a relatively easy task…until you start questioning everything, end up in the trenches of Pinterest, and comparing yourself to every other website on the Internet. Dramatic? Maybe. But Truthfully, as a creative service provider, the Services page of your website doesn’t need to be complicated. […]


Working on Your Brand Voice? Start With Your Core Values—Here's How -

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]


What is "Conversion Copywriting" & What "Research" is Really Involved? -

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]


Website Copywriting Lessons from the Stationary Bike That's Making Headlines -

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

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There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]

How to Craft a Clear & Compelling Tagline

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. If you have any questions or want us to further point you in the right direction, just head over to the Contact page. Thanks for hanging around!


Hi! I'm Kaitlyn.

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Free! Copy Uncorked Master Checklist

Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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