Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels [...]
One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]
Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]
After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]
Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out, you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]
Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]
There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Here's how to plan out your project [...]
In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) [...]
Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!