As any Communications student will recite to you: “The medium is the message,” as stated by Communications theorist Marshall McLuhan. Essentially, “each medium, independent of the content it mediates, has its own intrinsic effects which are its unique message.”  In layman’s terms: the HOW/WHERE of our communication is often just as important as WHAT we’re […]

Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

Over the years of executing and refining our copywriting process, I started noticing how it wasn’t just the fact that there was a consistent process that allowed us to deliver results but that there was a particular technique at work.  When originally creating Copy Uncorked, I named our 3-step process “The Copy Cellar” which is […]

In short: what’s always been done, isn’t always what’s best. It’s as if Blake Lively knows that intrinsically and decided to take the standard “launch” script and throw it out the window. And as if she couldn’t be cool enough already, she recently broke onto the scene with “not another celebrity alcohol” per se, but […]

Sitting down to write your website copy always seems like a relatively easy task…until you start questioning everything, end up in the trenches of Pinterest, and comparing yourself to every other website on the Internet. Dramatic? Maybe. But Truthfully, as a creative service provider, the Services page of your website doesn’t need to be complicated. […]

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]