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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

Crafting a Compelling About Page

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Crafting a Compelling About Page - copyuncorked.com

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Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Crafting a Compelling About Page - copyuncorked.com

Messaging & Copywriting

Crafting a Compelling About Page

Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

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What You Need to Do Before Working With a Copywriter - copyuncorked.com

Messaging & Copywriting

What You Need to Do Before Working With a Copywriter

When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels, some of our conversations stop at a brief consulting call. Why […]

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Messaging & Copywriting

10 Conversion Copywriting Strategies for Your Website

Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]

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What Is An Email Welcome Sequence & Do You Need One? - copyuncorked.com

Messaging & Copywriting

What Is An Email Welcome Sequence & Do You Need One?

There are terms within the marketing world that tend to sound rather elusive, and I’d argue “email welcome sequence” is one of those terms.   Despite the fact that if you really break it down, it’s pretty self-explanatory.   An email welcome sequence is a string of emails that get ‘dripped’ out to your list […]

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How to Craft a Clear & Compelling Tagline - copyuncorked.com

Messaging & Copywriting

How to Craft a Clear & Compelling Tagline

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

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34 Alternatives to the Word Unique - Try these in your copywriting! - copyuncorked.com

Messaging & Copywriting

34 Alternatives to the Word Unique

Have you ever found yourself trying to describe your brand, product, or service and the only word that keeps coming to mind is ‘unique’? It’s a word that’s used almost haphazardly at times, so it doesn’t always carry as much weight or specialization as we might like it to.     Case in point: We […]

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Brand Messaging 101: What It Is & Why You Need It - copyuncorked.com

Messaging & Copywriting

Brand Messaging 101: What It Is & Why You Need It

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

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Copywriting 101 - copyuncorked.com

Messaging & Copywriting

Copywriting 101 & Busting the Myths

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

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All About Benefits: The Powerful Shift That Will Elevate Your Copy

Messaging & Copywriting

All About Benefits: The Powerful Shift that Will Elevate Your Copy

One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. Now, I’m not arguing entirely for one over the other, as they both play a very important role. However, if you want to […]

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How to Write a Professional Bio (With a Personal Flair) - copyuncorked.com

Messaging & Copywriting

How to Write a Professional Bio (With a Personal Flair)

So, you &/or your team have been working on your website, and it’s finally dawned on you – “We need new/updated bios! STAT.” Or maybe you just landed a guest post or collaboration opportunity and you’ve been asked to submit your bio. Ut oh, you think. You sit down to write it and well… you’ve […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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