Strategy & Design Archives - Copy Uncorked

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Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels [...]

What You Need to Do Before Working With a Copywriter

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Why Clarity is Key: 5 Things Every Website Needs to See Results - copyuncorked.com

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

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How to Choose the Most Effective Brand Name For Your Business - copyuncorked.com

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]

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Copy Uncorked Free Resource - Our "Course Outline & Script Template" - copyuncorked.com/resources

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

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How to Build a Brand on Any Budget - copyuncorked.com

  The Four Building Blocks of a Great Brand for the Budget Start-up and the Brand Ready for Serious Growth   I often get asked by clients, friends, and those within the Copy Uncorked community what the best way to build a brand is. Until now, I haven’t had a central place to refer people […]

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How *NOT* to Be Carried "Wherever the Wind Blows" as a Brand [5 Tips!] - copyuncorked.com

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

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There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]

How to Craft a Clear & Compelling Tagline

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. If you have any questions or want us to further point you in the right direction, just head over to the Contact page. Thanks for hanging around!

CU Founder & LEAD COPYWRITER

Hi! I'm Kaitlyn.

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Free! Copy Uncorked Master Checklist

Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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