In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

The 4th and final part of our Creating a Client Experience series is here and it’s covering all things related to client offboarding. If you’re just tuning in, you can catch up on each prior post here:   Part 1: Pricing Part 2: Onboarding Part 3: Fulfillment Part 4: Offboarding   [NOTE: This series is […]

It’s time to continue our 4-part series on Creating a Client Experience! Check out Part 1 on Pricing and Part 2 on Onboarding to get yourself up to speed, or dive on in! We’re covering all things “fulfillment” – or client deliverables. [Keep in mind, this series is best for online, service-based businesses.] Here’s the […]

Part 2 of Creating a Client Experience mini-series is in! If you need to catch up on Part 1, which covers pricing your services, head over to it right here. [Note: This series is best for online, service-based entrepreneurs.] So you’ve gone live with a website you love, you received a new client inquiry (go […]

Should you or shouldn’t you list your prices on your website? Lately, I’ve gotten a lot of questions from clients and other creatives about creating systems, automations, and whether or not to include things like pricing on their websites. So today, I’m going to share everything I know about it thus far! When working through […]

While wrapping up a client’s website install & customization project this month, he’d asked for a video tutorial on a few things. A sensible request, right? Well, in the past, it’s always felt like more of a headache to try and download some software, record the video with so-so quality, save the content to my […]

This week I’m shedding light on start-up solutions for your small business. These 4 tools have made a big difference in my business, and I’m willing to bet they’ll do the same for you. I credit them for keeping things running swift & smooth ’round the HQ. Dare I say it, I wouldn’t have a […]

I was recently talking to a friend about growing and sharing her health + wellness business through email marketing, and it spawned the idea to go ahead and write a full post on the topic! Mainly to help define what it is, why you need to build a list, and how to make this whole […]

I get it – it’s easy to think you need every course, new system, or tool on the market. Most are strategically created with the creative, online business owner in mind, so it can feel “So perfect!” for you. But how do you know whether you should actually buy in or not (and keep your […]

Email marketing, let alone just standard emailing, is one of the most frequently used and effective communication channels in the world. If you don’t believe me, just check the stats. So unless you’re insanely good at resisting every offer, freebie, and download that comes your way, I’m willing to bet you have an inbox full […]