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A GUIDE TO LAUNCHING & MARKETING YOUR NEW SITE + BUSINESS
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like a
a
SPLASH
SEASONED
pro—
Apply our rinse-and-repeat process that can be applied to just about any type of online launch. Further, this robust guide will support your content creation efforts all year long.
After writing a lot of client websites over the years, we started to notice how just about everyone loved the fact that they had a new site, but weren't quite sure what to do with it from there. It doesn't help that the notion of "launching" has been made to feel intimidating. Which is understandable—because it definitely can be! So we sought out to pull together the resources we use ourselves whenever we're launching something new for Copy Uncorked. It's the same approach and tools we've used when further supporting our clients, and now, you can get your hands on it all, too. By having a defined plan, a place to get your ideas on paper, and clear direction for what's happening & when, you'll learn how to launch like a seasoned pro in no time.
PROUDLY share the site you worked so hard on, without all the intimidation & OVERWHELM
GUIDE
Crafted to be highly actionable, this guide is set-up like a mini course and starts with a brief intro to solve for that feeling of "Okay, I have this new site...but now what?" You'll find detailed checklists, a comprehensive master content strategy sheet, a guide to planning out your first (or next) photoshoot, and more.
introducing...
a
LAUNCHING
to
and
MARKETING
your new site & business
We're kicking things off with a walkthrough video of your downloadable & printable PDF workbook. It has 6 launch-related checklists, launch prompts, a killer list of Design Pairings, a list of resources & more. Oh, and we also included a templated Clickup version of each checklist in case that's more your speed.
With 10 total tabs, this robust sheet won't just help you plan out your site launch, but legitimately all of your content after that. We're starting at the root of your content marketing strategy and getting into the nitty gritty from there. With an Annual Overview tab and full calendar views for more than a year, you can finally see things at a glance and ensure all your content creation efforts are actually working together.
What's Inside Your 3-Part Guide
Overview
Workbook & Checklists
Master Content Strategy
Google Sheet
PART one
part two
Let's get to the good part...your photoshoot planner! We're rather excited about this because photos can seriously be the unsung hero of any website. They make such a difference! Which means when you find yourself in the trenches of a stock photo website or with 50 close-up headshots of yourself but that's about it, it can be hard to create the end result you're after. We're sharing what we've learned after many shoots of our own so you can plan for and execute one like it ain't your first rodeo - regardless of whether or not it is!
Photoshoot Prep
Canva Template
part THREE
Since every launch is different, we didn't write the copy for you—but we did outline, format, and organize this doc complete with content ideas and prompts so you can sit down and draft out alll of your launch copy without feeling stuck and at a loss. This doc is intended to work with your Master Content Strategy Sheet so content creation struggles can become a thing of the past.
Copy & Content Starter Google Doc
...WHICH ALSO INCLUDES A
TAKE A CLOSER LOOK
BUY YOUR GUIDE →
Ample ideas and strategies to pick and choose from (or apply them all if you're game!)
Can we offer you...
A full 2+ week outline of launch content ideas for social media, your blog, and email
01
02
what to expect from YOUR GUIDE TO LAUNCHING & MARKETING
Finally, a robust master content sheet that's a little old school, but simple, & oh so effective
03
A step-by-step overview for removing the clueless feeling of planning your 1st/next brand shoot
04
Tools, resources, & a strategic system for launching (that you can also share with your team)
05
I'm a professional launch copywriter who's launched brands, courses, and products many times, which means, I get how overwhelming and exhausting it can be. That's why we're so passionate about ensuring you end up feeling great about all the work you put into it. SO - we're giving you the inside scoop of what's worked for us and for our clients so you can stop stressing and delaying and confidently get on with chasing your business dreams. Sound good?
cu founder & lead copywriter
I'm Kaitlyn.
hey there!
All the A's to Your Q's
interested but curious about a few things?
LEARN MORE below.
Great question! No, not exactly. This guide is different from say, our Welcome Email Series in a Week, which does include pre-written copy. This gives you a lot of guidance in terms of what we recommend writing about, when, and how it fits into the mix of everything else that needs to be shared with your audience. Launching your website (or a new service or product) is a really exciting time so we encourage you to follow our guidance and put your copy skills to work. Your passion and authenticity will shine through and that's the goal!
We're confident that what's being shared inside is solid, sound advice with a proven track record. We tend to avoid super cookie cutter ways of doing things in favor of more flexible solutions. So you're welcome to adapt aspects of this product to whatever tool, system, or workflow works best for you. If you've gone through it, tried to make it work for your your business, and are still unsatisfied, get in touch at hello@copyuncorked.com. We always welcome your feedback and would be happy to continue the conversation from there.
You can apply this to whatever you'd like, and honestly, we think the Master Content Strategy Sheet is good for anything, however—this is best for launching your website. Whether you're a new brand, you've rebranded or refreshed things, or you're sharing a new product/service, it will help you bring all the moving parts together and ensure you're dotting your I's and crossing your T's to the finish line of your big reveal.
YOU WANT TO MAKE AN IMPACT
You need a guide to stay focused
THIS GUIDE
is
RIGHT
for you if...
WITH YOUR UPCOMING website/product LAUNCH BUT AREN'T SURE of the best ways do so or HOW TO NAVIGATE something like planning a brand photoshoot.
—not to mention, you want to save time and creating all of this from scratch sounds exhausting. you'd much rather apply our tried & true tips and templates.
it
Check-out from this page and receive log-in access to your Guide - it will be delivered to your inbox within minutes.
01. buy the GUIDE
Watch the overview videos included within each section, then get to work on fleshing it all out for your brand.
02. WATCH & WORK
With your plan in place, all that's left to do is execute and celebrate - launching is no joke so cheers to you!
03. GO EXECUTE
HOW
WORKS
✔️OVERVIEW & TRAINING VIDEO
✔️WORKBOOK / PDF WITH 6 LAUNCH-RELATED CHECKLISTS
✔️TEMPLATED, CLICKUP VERSION OF ALL 6 LAUNCH-RELATED CHECKLISTS
✔️MASTER CONTENT STRATEGY GOOGLE SHEET WITH 10 TOTAL TABS
✔️A FORMATTED COPY STARTER DOC TO GET YOU GOING
✔️PHOTOSHOOT PLANNING TEMPLATE [VIA CANVA]
✔️PHOTOSHOOT PLANNING VIDEO WALKTHROUGH
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