Need it now?
Apply our rinse-and-repeat process that can be applied to just about any type of online launch. Further, this robust guide will support your content creation efforts all year long.
After writing a lot of client websites over the years, we started to notice how just about everyone loved the fact that they had a new site, but weren't quite sure what to do with it from there. It doesn't help that the notion of "launching" has been made to feel intimidating. Which is understandable—because it definitely can be! So we sought out to pull together the resources we use ourselves whenever we're launching something new for Copy Uncorked. It's the same approach and tools we've used when further supporting our clients, and now, you can get your hands on it all, too. By having a defined plan, a place to get your ideas on paper, and clear direction for what's happening & when, you'll learn how to launch like a seasoned pro in no time.
Crafted to be highly actionable, this guide is set-up like a mini course and starts with a brief intro to solve for that feeling of "Okay, I have this new site...but now what?" You'll find detailed checklists, a comprehensive master content strategy sheet, a guide to planning out your first (or next) photoshoot, and more.
We're kicking things off with a walkthrough video of your downloadable & printable PDF workbook. It has 6 launch-related checklists, launch prompts, a killer list of Design Pairings, a list of resources & more. Oh, and we also included a templated Clickup version of each checklist in case that's more your speed.
With 10 total tabs, this robust Google Sheet won't just help you plan out your site launch, but legitimately all of your content after that. We're starting at the root of your content marketing strategy and getting into the nitty gritty from there. With an Annual Overview tab and full calendar views for more than a year, you can finally see things at a glance and ensure all your content creation efforts are actually working together.
Let's get to the good part...your photoshoot planner! We're rather excited about this because photos can seriously be the unsung hero of any website. They make such a difference! Which means when you find yourself in the trenches of a stock photo website or with 50 close-up headshots of yourself but that's about it, it can be hard to create the end result you're after. We're sharing what we've learned after many shoots of our own so you can plan for and execute one like it ain't your first rodeo - regardless of whether or not it is!
Since every launch is different, we didn't write the copy for you—but we did outline, format, and organize this doc complete with content ideas and prompts so you can sit down and draft out alll of your launch copy without feeling stuck and at a loss. This doc is intended to work with your Master Content Strategy Sheet so content creation struggles can become a thing of the past.
TAKE A CLOSER LOOK
Ample ideas and strategies to pick and choose from (or apply them all if you're game!)
Can we offer you...
A full 2+ week outline of launch content ideas for social media, your blog, and email
Finally, a robust master content sheet that's a little old school, but simple, & oh so effective
A step-by-step overview for removing the clueless feeling of planning your 1st/next brand shoot
Tools, resources, & a strategic system for launching (that you can also share with your team)
Check-out from this page and receive log-in access to your Guide - it will be delivered to your inbox within minutes.
Watch the overview videos included within each section, then get to work on fleshing it all out for your brand.
With your plan in place, all that's left to do is execute and celebrate - launching is no joke so cheers to you!
✔️OVERVIEW & TRAINING VIDEO
✔️WORKBOOK / PDF WITH 6 LAUNCH-RELATED CHECKLISTS
✔️TEMPLATED, CLICKUP VERSION OF ALL 6 LAUNCH-RELATED CHECKLISTS
✔️MASTER CONTENT STRATEGY GOOGLE SHEET WITH 10 TOTAL TABS
✔️A FORMATTED COPY STARTER DOC TO GET YOU GOING
✔️PHOTOSHOOT PLANNING TEMPLATE [VIA CANVA]
✔️PHOTOSHOOT PLANNING VIDEO WALKTHROUGH