You’re not alone if, despite your good intentions, something “more important” always seems to come up that derails you from whipping up that sales page, writing that stack of emails, or finishing that about page you've been meaning to work on.
It's keeping you from launching your course, going live with your site, or finally feeling confident in how you present your offerings.
Despite your fancy, super expensive laptop and Google at your disposal, who woulda thought putting words to the page would prove to be so difficult?!?
The mounting overwhelm is all too real. It causes you to remain stuck on the entrepreneurial hamster wheel—feeling far from able to kick back at golden hour with a glass of wine in hand.
And so, the days and weeks go by, your website remains unedited or even M.I.A, your sales page is lackluster at best, you're cringing at your email sequence, and you’re left typing up the same time-consuming client correspondence over and over again.
Perhaps you’ve even done the due diligence of searching for a conversion copywriter to step in and help with a big 'ol copy package and months worth of work. (Sheeeesh.)
But here's the thing: You don’t need full-service copy, you need a "Queer-Eye" style makeover that allows you to confidently put yourself out there and get the end result you’ve been looking for - all in a day's work.
Bringing You High Converting Copy, Fresh Off the Vine, in Pretty Much No Time.
As our waitlist has gotten longer and prices have gotten higher, we wanted to offer something that meets your more pressing needs and helps you stop procrastinating the copy you needed to get done, like yesterday.
With a Somm Day, you can strut on in, take a seat and prepare for a top-of-the-line experience that packs a punch.
Whether you're looking for a deep dive of your strategy or intensive copy revisions, together we’ll get things bottled and ready for uncorking.
Abbreviated Brand Messaging Draft
Website Copy Rewrite (3 standard pages)
Long-Form Sales Page Rewrite (or the first draft from an outline)
Email Sequence Rewrite (or the first draft from an outline)
Client Correspondence Emails
Here’s a list of potential deliverables* that can be worked on throughout our day together. Simply pick the most pressing one your marketing strategy is lacking, and we’ll pour it right up.
Launch Map & Strategy
Landing Page Copy + 2-3 Facebook Ads
Copy for Your Lead Generator
Copy for Your Client Welcome Guide
Additionally, we don’t book them more than 30 days in advance, so they stay true to solving the “I need it done, and I need it done NOW” intent.
Spots are booked on a first-come, first-serve basis! Once they’re filled for the current month, they’re filled.
Lower cost investment (with the same level of passion & expertise)
Instant booking (no waiting for a proposal or consult call needed)
Quicker start timeline (no 2+ months of downtime to get on our calendar)
Get a near completed, major copy deliverable within 1 day (honestly, you can’t beat that!)
MORNING KICK-OFF: Up to an hour call to review & discuss your client questionnaire, brand voice, culture, and key insights.
MID-DAY CHECK-IN: A roughly 20-minute check-in to ask & answer questions, collaborate, share ideas, and review what’s been completed so far.
HAPPY HOUR WRAP-UP: A roughly 45-minute closing call to walk through the deliverable, next steps, and recommendations for implementation.
Upon booking, we'll kick things off with your Pre-Somm Day Client Questionnaire. Followed by our initial research & review of your brand voice, existing content, and project goals. Regardless of what we end up working on, the day will look like this:
Some of the day is dedicated to prep & research, some is for checking in with us, and the rest is for writing & revising, unless you want to continue talking about strategy.
Deliverables are generally completed to about 90%. There may be some details that need finalizing such as adding testimonials, confirming pricing or bonuses, and other specifics.
You will always be left with a detailed list of what’s left to complete, as well as the option to add-on a half-day or second-day at the respective rate.
"Your way with words and ability to stay on timeline was my favorite part of working together. You enabled me to have true confirmation of my next direction with a complete product I’m truly confident in. I expected to get guidance on my lead messaging - you gave me not one but 3 templates I can use...standing ovation!"
"Sometimes talking to people about branding and marketing is hard. But you just get it. You completely understood what I was saying and where I was going. It was like cloning my brain!"
"[Before working with Kaitlyn], I felt frustrated and overwhelmed. I had already put off working on a website for a year and I don't identify myself as a procrastinator. Kaitlyn is organized, thoughtful, creative & resourceful and I would not hesitate to recommend her."
"I LOVE this! You’ve nailed it outta the park. Seriously.... I feel like you really get me and I’m so excited to do this work together!! Thank you!!"
"SO SO happy with the updated website! It covers everything! I feel like it’s finally what I want it to be and says all that I want to say. It’s perfect. Thank you SO much!! You are amazing at what you do! (Which I already knew)!!
Clarification: “Sommelier” is used as a comparative metaphor here. I’m not an actual sommelier and don’t intend to devalue the expertise of these wine pros. Just sayin’!
01. WHAT HAPPENS IF MY PROJECT DOESN'T GET FINISHED?
To be fair, realistic expectations are essential here. We’re still in favor of high quality over hurried. Some projects will require two Somm Days or a bit of additional work to follow, but we promise you’ll have a juicy first draft and something tangible to walk away with.
02. WHY BOOK A SOMM DAY VERSUS A 1x1 PACKAGE?
Call us biased, but they’re all great options, so it just depends on which one is right for you at the right time. As mentioned above, we generally run about a 2+ month wait list, so this gets you in the door much faster and at a slightly lower cost than our packaged services. It’s also a great option for the more established brand that has clear offerings, some prior data, an identifiable brand voice, and very little time.
However, here are a few reasons why a fuller 1x1 package might be better for you:
- It includes more in-depth research, surveying, and customer interviews for more powerful, conversion-driven copy
Our package, "The Signature", is an entirely comprehensive brand messaging AND website copywriting project (whereas a Somm Day gets you a little bit less than 1 OR the other).
- You can align your project timeline with a broader project like a rebrand, sales funnel, or a more involved launch
- It includes collaboration with designers &/or a wireframe of your copy
- More time spent working together gives your copy a longer “aging” time—aka more opportunity for revisions, review & testing to ensure we get it just right
03. WHAT TYPE OF BUSINESSES DO YOU WORK WITH?
This experience is specifically crafted to serve:
- Service-based or product-based businesses
- Course creators, coaches, online educators
- Agencies or studios without an in-house copy team
- A wide-range of established brands
04. ARE THERE PAYMENT PLANS OR IS PAYMENT DUE IN FULL TO BOOK?
A 50% deposit is required at the time of booking your Somm Day Experience. Given the short turnaround, an invoice with the remaining 50% will be sent to you via email and is due in full by the end of the day of your service.
05. I'M SUPER INTERESTED BUT I CAN'T MAKE THE AVAILABLE DATES WORK FOR ME. WHAT DO I DO?
Get in touch at email@example.com with your interest and a couple of dates that work for you and we'd be happy to see what we can make happen.
You have some ideas, a very rough outline, or an existing draft for us to work with and improve
You’re available for our (3) client calls the day-of (we’re on Eastern Standard Time with some flexibility for an early or late start)
You have a business with defined core offerings and completed brand identity (brand name, logo, visuals)
You’ve identified a primary copy task you want to be completed
If you’ve checked out on all of the above, then let’s make it happen already!