CULTIVATE

WANT TO GAIN CLARITY & STAND OUT IN THE CROWD?

Discover the art & science of a memorable and recognizable brand message

your

BRAND

VOICE

from the

ROOT

But for some annoying reason, when you try to articulate those things? It feels like it all goes to crap and you're left questioning yourself all over again.

If only someone could show you the ropes, give you clear cut examples, and the frameworks you need to get your words flowing like a fine wine…

Then maybe, just maybe you could finally uncover your voice, show up with confidence, and sell with conviction. 

You know you’re

Good news!

different.

passionate

dedicated.

AND

really great

We're going to show you how to do just that...

you’re

you’re

AT WHAT YOU DO.

Searching for inspiration is part of building a brand, most definitely. But looking around and comparing yourself to everyone else? Nah! That's a recipe for doubt, impersonation, and  imposter syndrome. So what's the alternative, you ask?!

It's getting to the root of why you started, who you serve, and how you make a difference in their life.

We're so passionate about this subject that our course goes well beyond just "brand voice". It's a recipe for developing a solid brand strategy that becomes a standout vintage year after year. 

Developing your brand voice is a cultivation process and it starts with digging deep.

HERE'S THE DEAL

(You agree, right?!) The truth is, generating content on an almost daily basis starts to feel impossible when you're blowing in the wind rather than creating from the vine. 

That’s why we focus on connecting you to the optimal soil of your brand so it can grow and bear fruit. Because building a successful brand isn't some big, intangible secret. There's a proven framework to developing a clear message that results in an in-demand business. We're now here to walk you through that process at a fraction of the cost of our done-for-you services...

Branding and marketing yourself is hard when you don’t have a clear message.


agree or disagree?

"I now tell everyone not to skip this deep soul searching phase. It’s key to your brand, your messaging and your visuals. Working in your business will feel so different afterwards, like you remember exactly why you started it to begin with and you’re ready to tell people why."

— SARAH, BUSINESS MANAGER

"This is an investment in yourself & your business you'll never regret."

Inspired by the term viniculture - the art & science of making wine - Vine to Voice™ leads you through an intentional extraction process as you powerfully uncover the art & science of your brand messaging™. The end result is a completed brand dossier which serves as an integral foundation for writing clear, cohesive, and high-converting copy across all touchpoints. 

introducing...

a DIY-solution to crafting a recognizable and enduring brand message.

Put down roots & stop chasing the bright & shiny

Build a brand that weathers any season

Attract dream clients with an authentic, personality-driven voice 

Do more of the work you love because you've finally started drawing in the right opportunities 

Experience clarity and newfound motivation to bring things to life in your business 

Part ways with imposter syndrome and show the world who's boss (by serving them along the way, of course)

Actually enjoy creating content for your business because you have a message to share

This course has your name on it if you're ready to: 

ENROLL NOW →

Allow ME to express

For starters,  I went back and forth on this one thing: Do I include pretty much our exact process and deliverables that's taken me *years* to develop?! 

Yup, that's happening. I'm not holding back. This is the DIY-counterpart to our done-for-you version that legit 6 & 7-figure clients pay us thousands of dollars to complete. I'm not giving you the 'abbreviated' version or the 'sample' version. This is the real deal. My template and structure is now yours to apply to your own brand. 

I also don't believe in "Hey, just fill in the blank!" because um, you're not a cookie-cutter copy of your competitor, now are you? Instead, we've created a (referenced) amalgamation of the best insights in the industry. Along with our signature technique to bring you a top-notch education, helpful prompts & examples, and the tools & resources you need to uniquely bring it all together—your way; your voice.

Let's go places...

Why VtV is Different

To kick things off, we're outlining the major components of a cohesive and effective brand strategy. From who you're attracting, to how you position yourself, to a clear breakdown of brand voice and brand messaging so you have a promising harvest and a solid foundation for where we're headed from here. 

Ya know the phrase "It's what's on the inside that counts?" Same thing applies here. It's time to look inward and get to those juicy core values / guiding principles that shape the way you communicate and show up as a brand. You'll identify a core theme and continue progressing through your brand messaging guide as you develop a cohesive strategy.  

This Is Your Brand Voice in the Making, From                                  

Harvest: 

Press: 

MODULE 1 /

MODULE 2 /

Then you'll further draft, refine, and edit your concepts into drafting, clear and cohesive messaging statements. From your mission statement to your elevator pitch to your brand pillars to your process, your voice will become aged to perfection.

Aging:

MODULE 4 /

Next, we're discovering the inherent magic of your brand as we dig up your brand story, further extract your brand authority and convert your ideas into tangible solutions for your audience. This includes outlining the "Rule of One" and determining your "Big Idea".

Ferment: 

MODULE 3 /

LET'S start in the vineyard, SHALL WE?

Lastly, it's time to put it all together and fully finish your Brand Messaging Style Guide. You'll create an on-brand PDF version that's ready to share with your growing team and serve as an integral foundation to refer to again and again. Plus, a bit of insight how to turn it all into website copy, along with what's next.

Bottling: 

MODULE 5 /

Harvest 

Bottling

to

Gathering Your

Thoughts from the Vine

Most Juice Out of Your Brand 

Extracting the 

the Inherent Magic of Your Brand 

Discovering

Ideas Into Key Statements

Drafting Your 

Together 

Putting It All 

You'll walk away with a definitive ability to express what you do, who you do it for, and why.

At the end of this course...

You'll be equipped to write any & all future content for your brand.

01

02

Here's what to expect over the next FEW weeks as you work through VTV

It’ll be far easier to outsource and get help because you'll have a solid brand foundation.

03

You can stop feeling so angsty & tongue-tied every time you try to articulate aspects of your business.

04

You'll feel aligned with & connected to what you're building; leaving comparison by the wayside.

05

This was our very first digital product that's been sold *hundreds* of times since we first released it. We've since retired it so it's ONLY available to you now with enrollment to Vine to Voice. It's a great way to kickstart some compelling captions as you put that brand voice of yours to good use.

Get our Caption Writing
Kickstarters PDF

*$39 VALUE*

—totally free!

BONUS!

Want to build a brand that people love and remember?

You're in the right place!

Here's

Choose the payment option that works best for you and then gain immediate access to Vine to Voice

ENROLL IN the course

Binge it like Bridgerton, or take your time—developing a brand that lasts is not a race

WORK at your pace

Finish the course with a working doc + a branded PDF of your go-to Brand Messaging Style Guide

USE your voice

how

 it 

works:

“I am LOVING the course, thank you so much. I’m brimming with inspo & ideas for my rebranding!”

Delia

found rebrand inspiration

“I've already learned SO much. It's pieces of the brand strategy I was aware of but helped me see it as a streamlined tangible process!”

Kathy

learned a clear process

“Vine to Voice is jam packed with information & value! If you're wondering: well worth the investment!"

Jenn

grew her skillset

“I would recommend the course to everybody who needs at brief intro to the why and what – but actually needs the how, the how and where to implement your voice to stand out in your branding."

Dorthe

was able to move forward

WHAT THE HECK PEOPLE EVEN MEAN WHEN THEY SAY "BRAND STRATEGY" AND WHAT A GOOD ONE IS COMPRISED OF

THE 3 KEY FACTORS THAT DETERMINE YOUR BRAND POSITIONING

the 3 key elements that
create your brand voice—aka how you 'Sound'

HOW TO TAKE SOMETHING LIKE YOUR VALUES AND TURN THEM INTO A MISSION STATEMENT...AND THEN INTO USABLE CONTENT

how to create a "concept" or "themed" brand without totally missing the mark 

how to turn it all into a working brand messaging document that will become your right-hand

So what exactly does Vine to Voice cover?

ENROLL NOW →

AND QUITE LITERALLY SO MUCH MORE. NBD, RIGHT?

Ya know, "just" topics like...

“I have learned + accomplished SO MUCH from Vine to Voice.”

It has given me a thoughtful structure when I desperately needed help with the overwhelming stream of consciousness I had going, which sounded like a version of, "I'm launching a new business and I have three bazillion ideas I want to communicate to the world and where on this good green earth do I start?!" It has also given depth to the sketches of a brand identity that I'd developed prior to Vine to Voice. 

Cali

GAINED a THOUGHTFUL STRUCTURE

The Tasting Notes Are In...

“I definitely feel I got my money's worth.  I loved it - thought it was a great course."

I wasn't happy with my current messaging and I felt it was confusing. Now, I feel that I will really be able to piece together copy that brings out my brand personality and voice AND resonate with my clients/vistors. I really enjoyed learning about the brand personality + tone in a different way than I have previously which allowed me to realize new things that I haven't before. I liked that the videos were all bite size and easy to follow.  [The course] provided us with a lot of information along with the work books to take actionable steps. I loved it - thought it was a great course and definitely worth it!   

Amanda

GAINED CLARITY & DIRECTION

“Vine to Voice is amazing! Even as a copywriter I'm learning things and am not bored at all.”

 I LOVE all the examples you give, especially from different industries. And I feel like it showcases how our brains really do work in order to put together good copy. I also love the shorter video lengths and the fact that each lesson has the transcription below - I've definitely been pausing in order to copy and paste into my own notes and it feels easy to go from one video to the next.

Caitlin

FURTHERED HER OWN KNOWLEDGE

WHAT PEOPLE ARE SAYING ABOUT VINE TO VOICE

For the past few years we've been leading our clients through this process to help them develop a voice that stands out and makes people want to listen. The truth is, you have something special to say, but finding the right words can feel like trying to remove a cork without a wine opener. 

It either takes time & effort—or it costs a lot of money to outsource it to someone to do it for you. Which is why most brands don't bother at all and end up sounding like everyone else. But that's not you. You were born to stand out and you've never shied away from hard work. You simply need a trusted guide and a proven framework to help you make it happen. We believe in you & the message you have to share.

This is a clear framework to                                                          your message so it's ready for impact. 

 artfully & strategically 

craft

The "We-Promise-to-Not-Be-a-Course-That-Disappoints-You" Guarantee.

Because who hasn't been there and had that feeling? Meh. No, thanks. 
We're dedicated to creating digital products that effectively serve you and your business.
So if you get inside, work through a good part of the material, and decide it's not meeting your needs, share your  helpful feedback with us, and you'll receive a full refund within 14 days of purchase.

money back 
guarantee

100%

Long before my days as a copywriter & brand strategist, I was a blogger. (But not like the glamorous, lifestyle influencers of today.) I shared my thoughts, my workouts, my faith, my growth moments...and let me tell you...

That blog evolved a million times and my writing style has come a long way since then. You don't need my highlight reel soo why am I telling you this?  Because even though today I'm a professional copywriter who's written for countless brands over the years,  I know firsthand how difficult it can be to 'find your voice'. I've learned A LOT over the years and grown all the more passionate about the world of words with each project. And now, I can't think of anything I'd feel more excited to teach than the impact of creating a memorable voice and a cohesive brand message. 

I'm truly here to join you on your journey and help you string together words that feel remarkably true to *you* and resonate with all the right people. 

CU Founder & YOUR INSTRUCTOR 

I'M KAITLYN

welcome!

Stop comparing. Start creating. Your voice
 is cultivated here. 

JOIN NOW →

How do you know whether Vine to Voice is right for you? Great question. 

You already own or have plans to own a business.

The principles taught in this course are truly applicable to any business, but we'd argue this course is best suited for: creative entrepreneurs like designers, photographers & videographers, writers, makers, and artists; service-providers like VA's/OBM's, brand strategists, bookkeepers, coaches, consultants, and agents;  educators and course creators; e-commerce &/or retail-shops; wine, travel, lifestyle &/or hospitality driven brands.  

Told you it covers quite the gamut! Although Vine to Voice was created with the *newer* brand / business owner in mind, it can certainly be a welcome reset for the business owner who's been in business for a few years and is craving a pivot or new message. Perhaps your business took off from the get-go (yay!) but you feel like you never even had the chance to identify and articulate what sets you apart. That's why this course is for you, too! Brands of allll  types, stages, and levels need a clear message.

 Let's discuss...

effective
brand
positioning

consistent
brand 
voice

consistent
brand voice

cohesive
brand messaging

VINE TO VOICE APPLIES THE CU TECHNIQUE™ TO DELIVER AN OVERARCHING & COMPREHENSIVE BRAND STRATEGY 

I found it so helpful, especially when filling out [a client’s] messaging doc. VtV overall was everything I’d want in a comprehensive course - I loved it! Looking forward to using my new knowledge on more projects!   

— SARA

"Everything I'd want in a comprehensive course."

THE WORD ON THE STREET RE: VINE TO VOICE

Although I’m a well-oak-aged brand- and web designer, I'm often not involved in this process, that comes before the logo, the colors, the images, the design… I just put the design and experience there. This changes that.

— DORTHE

"Exactly what I needed to
move forward."

THE WORD ON THE STREET RE: VINE TO VOICE

If you want to demystify the brand messaging process, this course will break down every element so it actually makes sense! I now feel confident that I have a tactical way to approach brand messaging!

— KATHY

"I learned how the different elements of branding come together."

THE WORD ON THE STREET RE: VINE TO VOICE

We're digging deep. 

Could you spend every night endlessly searching Google, comparing yourself to the competition, and willing a clear message to happen? You could certainly try.
But there's a better way. And it doesn't entail wanting to pull your hair out everytime you have to write yet another thing for your business. 

pour the Cabernet...

Our

TAGLINE + mission statements

customer profile

VALUE PROPOSITION & brand bio

brand archetypes

elevator pitch & brand pillars

words & phrases bank

Brand Messaging Style Guide

Brand Messaging

is a Fully

Comprehensive Document. 

we'll BE coverING compOnents and statements like:

...and we're not stopping there...

Style Guide

LET'S take YOU from
to

SO WHAT ARE YOU WAITING FOR?

VOICE

Vine

All the A's to Your Q's

interested but curious about a few things?
find answers to OUR most frequently asked questions below.

SHOULD I ENROLL IN this OR JOIN THE COPY HOUSE?

Great question. Truthfully, we created The Copy House™ first but then we decided we wanted to offer something that came before it—something that delved deeper into the world of brand positioning and messaging to better equip you for success inside of The Copy House. So our recommendation is to start with Vine to Voice™ (think of it as a prerequisite), and then work your way through The Copy House to specifically execute your website copy. There’s *some* overlap between the two, but they were designed to be distinct yet interconnected programs.  

WHAT HAPPENS AFTER I ENROLL?

You’ll receive an email to log-in to our course platform where you’ll gain immediate access to all 5 modules of video content along with the included materials so you can get started right away. This is a course you can work through at your own pace and come back to whenever you’d like! 

HOW LONG WILL I HAVE ACCESS TO THE COURSE?

For as long as it’s around—and we plan for it to be around for a long time. Rest assured, your access to the material isn’t going anywhere for the foreseeable future and you’ll maintain access to any changes, additions, or improvements. 

CAN I ADOPT THIS PROCESS FOR MY OWN CLIENTS?

Yes and no. We certainly want this to enhance your education as a copywriter, content writer, and/or messaging strategist. That being said, you can’t take the enclosed templates and materials, replicate them as is, and claim them as your own in your work with clients. You can, however, apply the concepts and strategies to your own brand messaging process and deliverables. View our Terms & Conditions at checkout or get in touch at hello@copyuncorked.com with any questions—we don’t bite!

WHAT IF I ENROLL AND DECIDE IT’S NOT FOR ME?

Making a purchase of any amount can feel like a risk. We get it. See our Vine to Voice™ guarantee here

WHEN WILL DOORS REOPEN?

We are planning to keep the doors to Vine to Voice™ open for the foreseeable future. But it will not be discounted to what it is now and the bundle won't be available. So why wait? Not to mention, do you really want to keep feeling stuck when it comes to your brand voice + messaging?

IS THIS ADVANCED ENOUGH FOR ME?

That depends. If you feel 75% confident in your brand voice and message and are attracting your ideal audience, then you’re likely okay without it. But if you’re pivoting, evolving, or feeling unclear on your positioning, this is a great reset and realignment for you and your brand. If you've been in business for a few years, we’ll be covering topics you’re likely familiar with, but bringing a fresh perspective and a proven framework into the mix. 

I don't have a business yet — can i start with this?

Wow, we genuinely just got excited for you! Here’s why: there are people who have been in business for *years* and don’t have the foundational messaging components you’ll be developing in this course. Aside from obviously learning the administrative and legal aspects of running a business, we honestly can’t think of a better place for you to get started.

140+

No. of brand messaging guides we’ve written 

25

Glasses of wine involved
in the making of VtV

$5k+

What it typically costs for us to write for you

16k+

Hours of training & experience that went into it

SEND KAITLYN A VOICE NOTE VIA DM →

Have a specific question about whether Vine to Voice™  is  right for you? We're here to honestly  answer it.

Still on the Fence?