But for some annoying reason, when you try to articulate those things? It feels like it all goes to crap and you're left questioning yourself all over again.
If only someone could show you the ropes, give you clear cut examples, and the frameworks you need to get your words flowing like a fine wine…
Then maybe, just maybe you could finally uncover your voice, show up with confidence, and sell with conviction.
You know you’re
AT WHAT YOU DO.
You know there’s some sort of inherent magic to this whole thing but you can’t seem to crack the code on what that is.
When it comes to "finding your voice" you feel long-winded. Muddled. Cookie-cutter. Repetitive. Inauthentic. Or as the French say, les incompétents. (Don't worry, you're not, ok?)
You keep finding yourself at a loss for words and frustrated that you're spending your work day with a blinking cursor as the 6,782 other aspects of your life & business fall by the wayside.
You've been meaning to dive deeper into brand voice and understand the strategy behind it. It feels like the missing piece you need to pull everything together.
You cringe at the thought of sounding like everyone else. You didn't take on the risk of starting a business to blend in. One thing's for sure: you've got goals & big plans and ya wanna shine.
AT THIS POINT IN YOUR JOURNEY AS An entrepreneur,
Searching for inspiration is part of building a brand, most definitely. But looking around and comparing yourself to everyone else? Nah! That's a recipe for doubt, impersonation, and imposter syndrome. So what's the alternative, you ask?!
It's getting to the root of why you started, who you serve, and how you make a difference in their life.
We're so passionate about this subject that our course goes well beyond just "brand voice". It's a recipe for developing a solid brand strategy that becomes a standout vintage year after year.
(You agree, right?!) The truth is, generating content on an almost daily basis starts to feel impossible when you're blowing in the wind rather than creating from the vine.
That’s why we focus on connecting you to the optimal soil of your brand so it can grow and bear fruit. Because building a successful brand isn't some big, intangible secret. There's a proven framework to developing a clear message that results in an in-demand business. We're now here to walk you through that process at a fraction of the cost of our done-for-you services...
Branding and marketing yourself is hard when you don’t have a clear message.
agree or disagree?
"I now tell everyone not to skip this deep soul searching phase. It’s key to your brand, your messaging and your visuals. Working in your business will feel so different afterwards, like you remember exactly why you started it to begin with and you’re ready to tell people why."
Inspired by the term viniculture - the art & science of making wine - Vine to Voice™ leads you through an intentional extraction process as you powerfully uncover the art & science of your brand messaging™. The end result is a completed brand dossier which serves as an integral foundation for writing clear, cohesive, and high-converting copy across all touchpoints.
Put down roots & stop chasing the bright & shiny
Build a brand that weathers any season
Attract dream clients with an authentic, personality-driven voice
Do more of the work you love because you've finally started drawing in the right opportunities
Experience clarity and newfound motivation to bring things to life in your business
Part ways with imposter syndrome and show the world who's boss (by serving them along the way, of course)
Actually enjoy creating content for your business because you have a message to share
ENROLL NOW →
Allow ME to express
For starters, I went back and forth on this one thing: Do I include pretty much our exact process and deliverables that's taken me *years* to develop?!
Yup, that's happening. I'm not holding back. This is the DIY-counterpart to our done-for-you version that legit 6 & 7-figure clients pay us thousands of dollars to complete. I'm not giving you the 'abbreviated' version or the 'sample' version. This is the real deal. My template and structure is now yours to apply to your own brand.
I also don't believe in "Hey, just fill in the blank!" because um, you're not a cookie-cutter copy of your competitor, now are you? Instead, we've created a (referenced) amalgamation of the best insights in the industry. Along with our signature technique to bring you a top-notch education, helpful prompts & examples, and the tools & resources you need to uniquely bring it all together—your way; your voice.
Let's go places...
Why VtV is Different
To kick things off, we're outlining the major components of a cohesive and effective brand strategy. From who you're attracting, to how you position yourself, to a clear breakdown of brand voice and brand messaging so you have a promising harvest and a solid foundation for where we're headed from here.
Ya know the phrase "It's what's on the inside that counts?" Same thing applies here. It's time to look inward and get to those juicy core values / guiding principles that shape the way you communicate and show up as a brand. You'll identify a core theme and continue progressing through your brand messaging guide as you develop a cohesive strategy.
Then you'll further draft, refine, and edit your concepts into drafting, clear and cohesive messaging statements. From your mission statement to your elevator pitch to your brand pillars to your process, your voice will become aged to perfection.
Next, we're discovering the inherent magic of your brand as we dig up your brand story, further extract your brand authority and convert your ideas into tangible solutions for your audience. This includes outlining the "Rule of One" and determining your "Big Idea".
LET'S start in the vineyard, SHALL WE?
Lastly, it's time to put it all together and fully finish your Brand Messaging Style Guide. You'll create an on-brand PDF version that's ready to share with your growing team and serve as an integral foundation to refer to again and again. Plus, a bit of insight how to turn it all into website copy, along with what's next.
You'll walk away with a definitive ability to express what you do, who you do it for, and why.
At the end of this course...
You'll be equipped to write any & all future content for your brand.
It’ll be far easier to outsource and get help because you'll have a solid brand foundation.
You can stop feeling so angsty & tongue-tied every time you try to articulate aspects of your business.
You'll feel aligned with & connected to what you're building; leaving comparison by the wayside.
This was our very first digital product that's been sold *hundreds* of times since we first released it. We've since retired it so it's ONLY available to you now with enrollment to Vine to Voice. It's a great way to kickstart some compelling captions as you put that brand voice of yours to good use.
Choose the payment option that works best for you and then gain immediate access to Vine to Voice
Binge it like Bridgerton, or take your time—developing a brand that lasts is not a race
Finish the course with a working doc + a branded PDF of your go-to Brand Messaging Style Guide
“I am LOVING the course, thank you so much. I’m brimming with inspo & ideas for my rebranding!”
“I've already learned SO much. It's pieces of the brand strategy I was aware of but helped me see it as a streamlined tangible process!”
“Vine to Voice is jam packed with information & value! If you're wondering: well worth the investment!"
“I would recommend the course to everybody who needs at brief intro to the why and what – but actually needs the how, the how and where to implement your voice to stand out in your branding."
ENROLL NOW →
“I have learned + accomplished SO MUCH from Vine to Voice.”
It has given me a thoughtful structure when I desperately needed help with the overwhelming stream of consciousness I had going, which sounded like a version of, "I'm launching a new business and I have three bazillion ideas I want to communicate to the world and where on this good green earth do I start?!" It has also given depth to the sketches of a brand identity that I'd developed prior to Vine to Voice.
The Tasting Notes Are In...
“I definitely feel I got my money's worth. I loved it - thought it was a great course."
I wasn't happy with my current messaging and I felt it was confusing. Now, I feel that I will really be able to piece together copy that brings out my brand personality and voice AND resonate with my clients/vistors. I really enjoyed learning about the brand personality + tone in a different way than I have previously which allowed me to realize new things that I haven't before. I liked that the videos were all bite size and easy to follow. [The course] provided us with a lot of information along with the work books to take actionable steps. I loved it - thought it was a great course and definitely worth it!
“Vine to Voice is amazing! Even as a copywriter I'm learning things and am not bored at all.”
I LOVE all the examples you give, especially from different industries. And I feel like it showcases how our brains really do work in order to put together good copy. I also love the shorter video lengths and the fact that each lesson has the transcription below - I've definitely been pausing in order to copy and paste into my own notes and it feels easy to go from one video to the next.
For the past few years we've been leading our clients through this process to help them develop a voice that stands out and makes people want to listen. The truth is, you have something special to say, but finding the right words can feel like trying to remove a cork without a wine opener.
It either takes time & effort—or it costs a lot of money to outsource it to someone to do it for you. Which is why most brands don't bother at all and end up sounding like everyone else. But that's not you. You were born to stand out and you've never shied away from hard work. You simply need a trusted guide and a proven framework to help you make it happen. We believe in you & the message you have to share.
This is a clear framework to your message so it's ready for impact.
artfully & strategically
Because who hasn't been there and had that feeling? Meh. No, thanks.
We're dedicated to creating digital products that effectively serve you and your business.
So if you get inside, work through a good part of the material, and decide it's not meeting your needs, share your helpful feedback with us, and you'll receive a full refund within 14 days of purchase.
The principles taught in this course are truly applicable to any business, but we'd argue this course is best suited for: creative entrepreneurs like designers, photographers & videographers, writers, makers, and artists; service-providers like VA's/OBM's, brand strategists, bookkeepers, coaches, consultants, and agents; educators and course creators; e-commerce &/or retail-shops; wine, travel, lifestyle &/or hospitality driven brands.
Told you it covers quite the gamut! Although Vine to Voice was created with the *newer* brand / business owner in mind, it can certainly be a welcome reset for the business owner who's been in business for a few years and is craving a pivot or new message. Perhaps your business took off from the get-go (yay!) but you feel like you never even had the chance to identify and articulate what sets you apart. That's why this course is for you, too! Brands of allll types, stages, and levels need a clear message.
I found it so helpful, especially when filling out [a client’s] messaging doc. VtV overall was everything I’d want in a comprehensive course - I loved it! Looking forward to using my new knowledge on more projects!
Although I’m a well-oak-aged brand- and web designer, I'm often not involved in this process, that comes before the logo, the colors, the images, the design… I just put the design and experience there. This changes that.
If you want to demystify the brand messaging process, this course will break down every element so it actually makes sense! I now feel confident that I have a tactical way to approach brand messaging!
We're digging deep.
Could you spend every night endlessly searching Google, comparing yourself to the competition, and willing a clear message to happen? You could certainly try.
But there's a better way. And it doesn't entail wanting to pull your hair out everytime you have to write yet another thing for your business.
...and we're not stopping there...
Have a specific question about whether Vine to Voice™ is right for you? We're here to honestly answer it.
Still on the Fence?