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Want the scoop? Well, it's no secret we love Tonic Site Shop—they're the cocktail, design-centric counterpart to our wine & words. They also happen to make some of the *hottest* sites on the market for a fraction of the cost of a fully custom design.

But you likely already know that by now—hello, you've landed here! So although your template equips you with a killer foundation to put your best foot forward online, we're here to help you with the words and the extra pour of strategy you need to go with it. Because copy x design = match made in website heaven. So read on, friend!


Write, design & launch your dream site the easy, efficient, and least expensive way

...without sacrificing quality or conversion.

COPY UNCORKED FOR TONIC REGULARS

BUY YOUR GUIDE →

The Website Copy TONIC

Delivered as a mini-course, this 3-part guide is here to provide you with the compelling copy you need to pair with your stunning Tonic Site Shop template. We're covering your site's top pages—Home, About, and Services so you can launch a site that's built to connect and convert.

introducing...

As it's often the first page people land on when they come across your site, we need to grab some attention here! We'll help you know what of your content is most important to showcase on the home page and all the must-have sections we'd argue you just can't do without.

Next up, it's time to talk about you—in terms of how you help your reader, that is! We'll address all the common About page myths and give you a balanced framework to follow so you can feel like you're showing up with credibility and authority, without just bragging on yourself. (But hey, you're a big deal.)

What's Inside Your 3-Part Guide

The Home Page Framework & Template

The About Page Framework & Template

PART one

part two

Think of this as a mini-training. We're not just handing you some docs and templates, but walking you through it all to explain what you're looking at, how to use it, and why each of the enclosed examples work. You're also invited to join our free Copy Cru Facebook Group where you can share ideas and ask all the questions amongst peers.

A Warm Welcome & Overview Videos

OH & you'll also find...

Third, we'll do a walkthrough of your Services page and ensure you're covering enough options and details to get your reader excitedly clicking over to that Contact page of yours (or even booking directly!). With our conversion-optimized framework and real-life examples, you'll have your page written and revised in no time. 

The Services Page Framework & Template

part Three

covering your site's top pages

BUY YOUR GUIDE →

Follow a clear, proven framework for each page that eliminates all the guessing.

How would it feel to...

Learn how to work with your template so it fits your content & business.

01

02

what to expect from the
website copy tonic

Start your draft from a wireframed template with prompts—not a blank page.

03

Organize and write your copy so it's geared for conversion and ready for design.

04

Feel confident knowing your site is written well - no cringing or postponing your launch.

05

CU's go-to page 
framework

A LITTLE FILL-IN-THE-BLANK (NOT ENDLESS Q&A)

A wireframed template to write in

A WIREFRAMED TEMPLATE TO WRITE IN

SECTION-BY-SECTION EXAMPLES

each part / page includes

“Over and over again copy has been the roadblock for so many of our clients, holding them back from creating a website they love. This resource from Kaitlyn totally removes that roadblock. It gives you a proven, easy-to-follow formula to write your website copy, page by page, without being overwhelmed, even if you’re not a writer. I’m SO grateful Kaitlyn created this for us and can’t wait to get it into our customers hands!”

— Jen Olmstead

Of course, this "Tonic" is Tonic Site Shop approved!

"Following that one-liner highlight from your client's testimonial you are going to want to add the entire thing hear to really drive home how awesome people think your course or product is."

— Shane

"I was able to start my own business, and I love it!"

Even though I'm a professional copywriter who's written for countless brands over the years, I know firsthand how difficult it can be to articulate what you do, who you do it for, and why. Not to mention, design a site you love and feel excited to share. SO - I'm here to teach you what I know and what's worked for more than 100 of our successful 1:1 clients so you can stop delaying or comparing and get on with chasing your business dreams. Sound good?

cu founder & lead copywriter

I'm Kaitlyn.

hey there!

Here's How It Works

Grab your favorite shiny, sexy, new Tonic Site Shop template and start dreaming about making it yours.

01. BUY A TEMPLATE

Scoop up your Website Copy TONIC to pair with your template, and we'll show you the ropes from there.

02. GET THIS GUIDe

Write (and design) your site one page at a time - or write it all and pass it off to a designer.

03. write & design

BASED IN virginia beach, va & WORLDWIDE

A copywriting & brand strategy studio for modern brands & creative entrepreneurs who want a clear message and high-converting words to grow their business.

01. ABOUT

02. services

03. shop

06. portfolio

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08. Contact

join the Copy Cru

Join the list of Copy Cru insiders and you'll never miss a sip of what we're pouring up.

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