If you have a business of any kind, you need copy. 

The words on your website, your social media captions, your Facebook ads, your email blasts, your landing pages, your product descriptions, even your blog posts…(shall we keep going?) - it’s all a little thing known as “copy” that makes a big impact.

If you want potential clients or customers to take an action (buy, book, register, sign-up, enroll…), you can’t afford to not have great copy.

You can’t cut corners with lackluster, unintentional, and boring copy that holds you back from creating the change you sought out to invoke.

It may be design that draws people in, but it’s words that keep them there.

Every line of copy has one goal: to get your prospect to read the next line of copy. 

It’s like tasting an aged, French red. It’s meant to be enjoyed, sip by sip, delighting the senses and making you feel something. Each line brings out the notes and flavors of the other, compelling your reader to take action.

That's what we do for our clients. Take a sip & see for yourself!

Here's an undeniable truth...


Christina is such a multi-talented entrepreneur who loves what she does. She knew she wanted a more compelling website for her potential photography clients so we dug in and crafted website copy based on a Showit template with great results.




Brand Messaging
Website Copywriting 
Brand Strategy / Consulting

“Before I decided to work with Kaitlyn, I felt lost and that I was missing something. I wasn't exactly sure what I needed to do, but I knew she would. She changed my life! All of her advice and work has helped me execute my workflow so much more efficiently. I loved seeing how she interpreted all of my ridiculous answers into such well spoken words that still represented me. I looked like an amateur and now I look like a professional.”

Industry: Wedding
Location: Virginia Beach, VA
Tasting Notes: Boho, modern, whimsical, relateable

Alessandra and Stacy are a luxury interior organizing duo who simply love what they do. As born organizers, they help busy families and professionals from Seattle to South Florida turn clutter and chaos into functional beauty. They knew the importance of strong branding and messaging to set themselves apart in their industry. This one is as clean and fluid as it ought to be!




Brand Messaging
Website Strategy / Wireframing
Website Copywriting
Website Template Install & Customizations

"Kaitlyn is a master copywriter and also supported our website creation. She has mentored and guided us through our process and we are so grateful for her ability to put our thoughts into words (we’ll stick to the organizing!). She helped us say everything that we always wanted to about our brand in a beautiful way. Her guidance and professionalism took us from feeling disorganized and stressed to feeling confident, consistent, cohesive, and organized. It has been a pleasure working with [Copy Uncorked]!"

Industry: Home Organizing
Location: Seattle & South Florida
Tasting Notes: Modern, clean, upscale, witty

Stacey came to us with a Tonic Site Shop template and was in need of personality-driven words to convey the luxurious, renovated properties her and her husband rent out on Vrbo, Airbnb, and Homeaway in Kihei, HI.

maui beachside by stacey kaplan



Brand Messaging
Website Copy
Inquiry Response Templates
Blog Writing

"When I started planning my website I didn't even think about the need for a copywriter. Domain, template, photos - set. I purchased a template and found out that had no idea what I was doing. Even if I was decent at writing, being able to organize a site and lead the reader through the journey is a skill she has perfected. After reviewing the first draft of copy I knew I made the right choice. She is smart, kind, organized, and has a great design eye."    

Industry: Travel / Vacation Rental
Location: Maui, HI
Tasting Notes: Tropical, modern, inviting, bright

Kadie Smith is the design genius who crafted the Copy Uncorked branding. After going through that process with her, she came to us looking for a second opinion on some of the messaging within her own business. We kicked things off with a Website Copy Review followed by comprehensive Brand Messaging to continue growing Drop Cap's audience & clientele.

Drop cap design



Website Copy Review
Brand Messaging
Email Response Templates (Copy Edit)

"This [Brand Messaging Style Guide] is AMAZING!!!!! I love seeing it so visually organized and know this is going to be a major asset to the studio. I think it's so unique to find a deeply creative person who also thinks strategically, and I appreciate the care and consideration she took in treating my business as if it were her own. I felt understood, supported, and encouraged that I CAN do this and she'll be right there to guide me along the way." 

Industry: Brand Design
Location: Livingston, MT
Tasting Notes: Refined, sophisticated, organic, nurturing

Stephanie Ward is a sought-after make-up artist in the Boston area with a private studio, giving her brides and clients a flawless look for their most important days. As an entrepreneur and a busy mother of 2, Stephanie came to Copy Uncorked looking to improve her online presence and workflows to continue elevating her already successful brand.

stephanie ward makeup artist



Brand Messaging
Website Copy
Showit Template Install & Customizations
Dubsado CRM Set-up
Logo Design (Project Management)

"You were my saving grace and I'm just so glad I found you! I couldn't be happier and wouldn't trust anyone else with my website!"

Industry: Beauty & Wedding
Location: Boston, MA
Tasting Notes: Trendy, bright, clean, relatable, editorial

Tracy Gillett is the founder and author of Raised Good - a natural parenting blog with millions of readers from around the world. Despite being an award-winning writer herself, she came to Copy Uncorked looking to clarify her messaging a revamp her website copy plus additional sales pages for her newly developed offerings. Her site was custom designed by Ink & Honey Design Co. and showcases the best of Raised Good.




Brand Messaging
Website Copywriting
Copy Editing
Sales Pages (x3)
Landing Page Copy

"Your communication was excellent. You were approachable, warm, and easy to talk to. I was worried about "giving up some control" and that [the copy] wouldn't sound like me, but it did! I loved feeling like I had someone on my team and how easy and fun the process was. I felt a little lost and confused and overwhelmed with brand messaging before but now, I feel clear and confident and excited to move forward."

Industry: Parenting & Motherhood
Location: Vancouver, BC
Tasting Notes: Bold, modern, organic, rustic, inspiring

John Foulsham is a seasoned business owner and a go-to contractor throughout Boston's South Shore. John came to Copy Uncorked looking to modernize and update his existing and already in-demand brand. The end result is a clean, authority-building site that separates Foulsham Corp from the competition even more.




Branding + Logo (Project Managed)
Brand Messaging
Website Copywriting
Showit Template Install & Customizations
Dubsado CRM Set-up & Email Templates

"We absolutely love it - feel and vibe of the website is amazing and exactly what Foulsham Corp needs. We can't thank you enough for all of your help and hard work."

Industry: Contracting
Location: Boston, MA
Tasting Notes: Modern, clean, masculine, professional

Elana Jadallah is a sought-after photographer, educator, strategist, and environmental advocate based on the Big Island in Hawai'i. She is a passionate about approaching life & business through the lens of sustainability. She offers social media consulting, brand photography, and plenty of other digital resources as she's undoubtedly making waves near & far.

Elana Loo



Brand Messaging
Website Copywriting
Brand Strategy
Ebook Editing & Revisions

"I couldn't have done this without you! I didn't realize *how* much I needed language for everything that's been in my head and the shifts we've made in our business! Thank you for helping me sort through everything and presenting something so much more powerful to the world! [...] Working with Copy Uncorked was a dream!"

Industry: Online Marketing
Location: Big Island, Hawai'i
Tasting Notes: Ocean-inspired, natural, passionate, empathetic

Casey DiNardo is a former professional athlete as a member of the U.S. Women's National Field Hockey Team. She is now a Certified Personal Trainer from the National Academy of Sports Science and a Certified Health Coach with Integrative Nutrition. She came to Copy Uncorked looking for a brand and website to set her up for strong launch into online health & fitness coaching.




Brand Strategy
Copy Direction & Editing
Brand Design
Showit Template Install & Design Customization
Dubsado CRM Set-up & Email Templates

"Wow this is blowing me away, you are a miracle worker! I owe you a big bottle of wine right to your doorstep after this. You are the best. [...] I wouldn’t have been able to do it without literally! I love everything about it."

Industry: Health & Fitness
Location: Northern Virginia
Tasting Notes: Clean, modern, energizing, fun, motivating

Anna & Tristan Paniak are the husband-and-wife team behind Spirit & Spear. A balance of opposites, these two provide a complete health and wellness coaching solution, using the Enneagram and a primal-structured lifestyle as their underlying philosophy. It was an honor helping them to bring this project to fruition from start to finish.




Brand Naming
Brand Messaging
Website Copywriting
Website Template Customizations

"We’ve loved working with you! I’m amazed at how you’ve created content that describes us and what we do so well and sounds so amazing!
We’re so excited to launch because you’ve created a website that we are proud of!"

Industry: Health & Wellness Coaching
Location: Alberta, Canada
Tasting Notes: Natural, balanced, comforting, Scandinavian

Jonathan and Jessica Hugo are an incredibly kind and impeccably talented husband and wife team of filmmakers. They came to CU looking to craft language that spoke to their high-end services and stood up to the quality of their work. The end result is a dreamy and emotive site that transports you to coastal California.

hugo film co.



Brand Messaging
Website Copywriting
Client Welcome Guide Copy

"We just did a run through and read everything and can't even express how it's already so on point with our vision. You've captured every thought in our brains and said it in the most elegant way!! We are seriously so excited and over the moon..."

Industry: Wedding
Location: Carmel, California
Tasting Notes: Polished, genuine, crisp, luxury

17th & Ocean is the sister brand to Hugo Film Co., serving experience-based luxury brands throughout California and beyond. They create compelling videos to help brands market their offerings and show the world that their experience matters. You'll want to step right into the screen with this one. 

17th & ocean



Brand Naming
Brand Messaging
Website Copywriting
Website Template Customizations

"I seriously cannot say thank you enough for all that you've done for us. Your copy has inspired us and given us so much more confidence in our offerings. We are so excited to begin this new chapter of our elevated brand, and could not have done it without you! "

Industry: Marketing & Entertainment
Location: Carmel, California
Tasting Notes: Clean, inviting, luxury, emotive

Christina Crespo Heath is the talented stylist and owner behind Curate Salon, a concept, booth rent salon located in the heart of Virginia Beach. (You may recognize her from Vintage #1, as this is the second project we've worked on with this multi-passionate entrepreneur.) You have to click through to read the copy and see her design eye, photography, and hair styling in action!

curate salon



Partial Website Copywriting
Website Template Customizations

"You’re amazing!! Seriously could not have done this without you. As a copywriter, you're the best of the best and you've made both of my businesses looks so good!"

Industry: Beauty
Location: Virginia Beach, VA
Tasting Notes: Modern, boho, industrial, laid-back

Completed in partnership with and under the direction of Drop Cap Design, Alyssa knows her numbers and has helped handfuls of start-ups (many of which you'd probably recognize) to know their's, too. It was such a fun site to write for, with its crystal clear emphasis on generating results and hitting your growth targets. Site design by Nikki of Made by NF.




Brand Messaging
Website Copywriting

"Ahh you are incredible! You made the entire brand come to life with your words! I can never thank you enough!"

Industry: Growth Marketing
Location: San Diego, California
Tasting Notes: Editorial, smart, approachable, candid

Mylah has been a wedding photographer for over 10 years. She came to Copy Uncorked looking to revamp her existing and copy and help her to rebrand from Eureka Photography to Mylah Renae. We created a balanced blend of refinement and approachability to attract more and more high-end events to match the quality of her work. | Brand & Website Design by Amanda of Brand Epiphany.




Full Website Copy

"Thank you so much for being such a fabulous member of the launch team! We couldn’t have done it without you!!"

Industry: Wedding Photography
Location: Salado, Texas
Tasting Notes: Classic, feminine, refined, outgoing

Roddy is an accomplished physician, performance scientist, author, and master coach. He was referred to us in need of an overhaul and clarification of his brand messaging and full website copy to share his impressive line-up of workshops and speaking topics. His site was custom designed by his team member Dustin Bocks and now serves as a go-to destination for  learning how to rewire the neural pathways in your brain so you can live a deeply empowered life. 




Brand Messaging
Website Copywriting
Sales Pages

"I strongly recommend that you reach out to Kaitlyn if you need to communicate the value of your brand to your customer, period. She listens with exquisite power, does in depth homework on your brand and market, and her copywriting mastery is inspiring. She helped us to take a complex brand that had been built organically over many years, and transformed it into a clear and compelling narrative. She has an extremely smooth client relationship methodology leaving your and her time to focus on the most important work ... telling your story. I am proud to have Kaitlyn's genius so meaningfully woven into our brand."  

Industry: Performance Coaching
Location: La Jolla, California
Tasting Notes: Grounding, inspiring, trustworthy, expert


eCommerce & Wine Brands

explore our work with

Brand Messaging & Website Copy/Wireframing

Brand Messaging in partnership with
Drop Cap Design

Brand Messaging &
Tagline Development

cleo harper


Mazévo Rosé

Brand Messaging

david frost wine

blog writing & content marketing

education & certifications

lululemon athletica
Propel Women
Grit & Virtue
Station Seven
Regent University
MOTD Cosmetics

- Bachelors in English & Media Studies
- Masters in Strategic Communications
- HubSpot Inbound Marketing
- Digital Marketer Copywriting Certification
- Copy Hacker’s 10x Freelance Copywriter & Copy School

Additional Work & Certifications

...among many others...

Trusted By

The Copy Cellar™

02. Pour

03. Sip

Research & discovery

Writing & Wireframing

Revisions & TestinG

01. Uncork

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On the 'Gram