Tracy Gillett is the founder and author of Raised Good - a natural parenting blog with millions of readers from around the world. Despite being an award-winning writer herself, she came to Copy Uncorked looking to clarify her messaging and revamp her website copy plus additional sales pages for her newly developed offerings. Her site was custom designed by Ink & Honey Design Co. and showcases the best of Raised Good.
THE WORK
Raised Good
Brand Messaging
Website Copywriting
Copy Editing
Sales Pages (x3)
Landing Page Copy
raisedgood.com
FEATURED VINTAGE / 2020
IN HER WORDS
Founder
"Your communication was excellent. You were approachable, warm, and easy to talk to. I was worried about "giving up some control" and that [the copy] wouldn't sound like me, but it did! I loved feeling like I had someone on my team and how easy and fun the process was. I felt a little lost and confused and overwhelmed with brand messaging before but now, I feel clear and confident and excited to move forward."
Tracy
Vancouver, BC
LOCATION
Bold, modern, organic, rustic, inspiring
TASTING NOTES
Branding & Web Design / by Ink & Honey Design Co
Conversations on Natural Parenting
Raised Good isn’t about parenting “advice”.
It’s about learning how to truly be in a relationship with our children and to realise that’s all parenting is. It’s not a set of strategies or checklists, it’s a relationship. And it’s one that changes us if we’re brave enough to surrender to the unknown and show up in all our imperfection.
DESIGN PAIRINGS
@raisedgood
Because our kids don’t need perfect parents.
It’s for parents like you who seek to do things naturally and intuitively.
Because you hear society’s messages that you’ll spoil your baby if you pick him up ‘too much’, that your child will never learn to be independent, or that he’ll become ‘too clingy’ or ‘too attached’ to you.
KEEP UP WITH Tracy
on Instagram
Cheers!
GET YOUR COPY
From research & discovery, to writing & wireframing, to revisions & testing, The CU Technique™ is our 3-step process to uncorking your words and ensuring they pleasantly strike on the nose & leave a nice long compelling finish. Start by getting in touch and if your project sounds like a good fit, we'll hop on a complimentary 20-minute Connect Call.
