A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]
Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business
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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in the CU brand) and then "I" (as in my personal + professional thoughts). Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also learn more about the ins & outs of this one. Cheers!
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