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One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

Working on Your Brand Voice? Start With Your Core Values

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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

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One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

Messaging & Copywriting

Working on Your Brand Voice? Start With Your Core Values

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Messaging & Copywriting

What is “Conversion Copywriting” & What “Research” is Really Involved?

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

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How to Build a Brand on Any Budget - copyuncorked.com

Strategy & Design

How to Build a Brand On Any Budget

  The Four Building Blocks of a Great Brand for the Budget Start-up and the Brand Ready for Serious Growth   I often get asked by clients, friends, and those within the Copy Uncorked community what the best way to build a brand is. Until now, I haven’t had a central place to refer people […]

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How to Craft a Clear & Compelling Tagline - copyuncorked.com

Messaging & Copywriting

How to Craft a Clear & Compelling Tagline

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

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Brand Messaging 101: What It Is & Why You Need It - copyuncorked.com

Messaging & Copywriting

Brand Messaging 101: What It Is & Why You Need It

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

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How *NOT* to Be Carried "Wherever the Wind Blows" as a Brand [5 Tips!] - copyuncorked.com

Strategy & Design

How *NOT* to Be Carried “Wherever the Wind Blows” as a Brand [5 Tips!]

Imagine for a second what it would actually be like to be carried “wherever the wind blows”. …Are you imagining?… If you’re the über carefree, spontaneous type, you may love it. Free travel! New adventures! One with nature! If you’re the planner, type-A, more controlling type, you may just think that’s a stupid, unrealistic cliché. Whichever side of […]

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10 Ways to Effectively Market Your Message - copyuncorked.com

Content Marketing

10 Ways to Effectively Market Your Message Amidst The Digital Clutter

Many of the tools, resources, programs, and apps we have available today – Instagram, Pinterest, Periscope, Tumblr, Twitter, etc., are black holes of content  (as much as I love them!). They can suck the life out of us as much as they can inspire us; they leave us feeling connected and invigorated, or wishing we […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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