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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

Vision & Goal Setting as the CEO of Your Business (Free Template Inside!)

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Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Growth & Lifestyle

Vision & Goal Setting as the CEO of Your Business (Free Template Inside!)

Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

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How to Craft a Clear & Compelling Tagline - copyuncorked.com

Messaging & Copywriting

How to Craft a Clear & Compelling Tagline

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

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Behind the Screens of the Rebrand: kvh. Creative to Copy Uncorked - copyuncorked.com

Growth & Lifestyle

Behind the Screens of the Rebrand: kvh. Creative to Copy Uncorked

Cue the confetti and the champagne pop…kvh. Creative is now Copy Uncorked! I am SO excited to share this new brand with you, and give you the full ‘behind the screens’ of the rebranding process, after what’s been months of raking through my business with a fine tooth comb. At times, I felt like I […]

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Creating a Client Experience Part 1: Pricing - copyuncorked.com

Tools & Systems

Creating a Client Experience Part 1: Pricing

Should you or shouldn’t you list your prices on your website? Lately, I’ve gotten a lot of questions from clients and other creatives about creating systems, automations, and whether or not to include things like pricing on their websites. So today, I’m going to share everything I know about it thus far! When working through […]

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How to Know Whether to Buy That Course or New System - copyuncorked.com

Tools & Systems

How to Know Whether to Buy That Course or New System

I get it – it’s easy to think you need every course, new system, or tool on the market. Most are strategically created with the creative, online business owner in mind, so it can feel “So perfect!” for you. But how do you know whether you should actually buy in or not (and keep your […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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