core values Archives - Copy Uncorked

welcome to

CU Blog

Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

the

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

Working on Your Brand Voice? Start With Your Core Values

featured post /

Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

READ THE POST

FRESH

off the

PRESS

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

LOVED BY THOUSANDS OF GROWING FOUNDERS

The CU

Gain instant access to our must-have freebies like The CU Master Checklist, the Brand Voice Audit, 16 Copy Rules for Creative Entrepreneurs, and honestly, so many others.

grow your business like a grapevine

TAKE ME THERE

free

Resources

Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

LEARN MORE

FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

by

Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

Messaging & Copywriting

Working on Your Brand Voice? Start With Your Core Values

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

REAd the post →

Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

featured post /

READ THE POST

the

Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

on the house!

COPY UNCORKED

master checklist