One of the simplest and most game-changing things you can do for your copywriting is to change your focus from the features of your product or service to the benefits of it. Now, I’m not arguing entirely for one over the other, as they both play a very important role. However, if you want to […]
Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business
BEHIND THE BLOG
Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in the CU brand) and then "I" (as in my personal + professional thoughts). Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also learn more about the ins & outs of this one. Cheers!