There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]
Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business
BEHIND THE BLOG
Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in the CU brand) and then "I" (as in my personal + professional thoughts). Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also learn more about the ins & outs of this one. Cheers!