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Where those who fear words become copy connoisseurs
Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
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Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]
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Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]
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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).
Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!
Kaitlyn Parker
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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)
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Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]
Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]
Meet the Refined & Refreshed CU Brand
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Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!
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