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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

What is “Conversion Copywriting” & What “Research” is Really Involved?

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What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

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Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Messaging & Copywriting

What is “Conversion Copywriting” & What “Research” is Really Involved?

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

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Website Copywriting Lessons from the Stationary Bike That's Making Headlines - copyuncorked.com

Messaging & Copywriting

Website Copywriting Lessons from the Stationary Bike That’s Making Headlines

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

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Copy Uncorked Free Resource - Our "Course Outline & Script Template" - copyuncorked.com/resources

Strategy & Design

The Copy House™: Course Creation & Launch Recap

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

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Messaging & Copywriting

10 Conversion Copywriting Strategies for Your Website

Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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