Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

January started off full steam ahead, which as an Enneagram type 3 probably comes as no surprise. I’m all New Year! Goals! Powersheets! Ambitionnnn! And then I find myself wishing I left time to nap. Jokes aside, it was an incredibly productive month and perhaps one with the most momentum I’ve seen so far. We […]

Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]

There are terms within the marketing world that tend to sound rather elusive, and I’d argue “email welcome sequence” is one of those terms.   Despite the fact that if you really break it down, it’s pretty self-explanatory.   An email welcome sequence is a string of emails that get ‘dripped’ out to your list […]

I think I’ve underestimated just about every year of my life. There are always unanticipated surprises, whether positive or negative or both. I’ve set 5-year goals that have been accomplished in 1. I’ve imagined things I thought would happen within a year that happened in 4 months. I’ve thought about waiting for some things, and […]

Sometimes I wish I had some sort of extension that tracked literally every word that I write. I’m super curious to know how many words were written in October. Because it feels like a lottt. I learned quite a few valuable lessons this month about not overbooking myself, creating more margin, and knowing how to […]