#marketing Archives - Copy Uncorked

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Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

List-Building Magic: Drive Results with a Quiz (+ a Free Copy Template!)

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List-Building Magic: Drive Results with a Quiz (+ a Free Copy Template!) - Copy Uncorked - copyuncorked.com

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In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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List-Building Magic: Drive Results with a Quiz (+ a Free Copy Template!) - Copy Uncorked - copyuncorked.com

Tools & Systems

List-Building Magic: Drive Results with a Quiz (+ a Free Copy Template!)

In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

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Brand Messaging 101: What It Is & Why You Need It - copyuncorked.com

Messaging & Copywriting

Brand Messaging 101: What It Is & Why You Need It

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

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Content Marketing

The Sitch on Marketing Your Business With Social Media in 2018

I’ve never wanted to lead with talking about social media in my business, despite the fact that social media is so important! The reason is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt it was most important to start at the root – with a client’s […]

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6 Keys to Managing Your Social Media with Clarity (Plus Free Workbook!) - copyuncorked.com

Content Marketing

6 Keys to Managing Your Social Media With Clarity

At some point or another, it happens to us all. Managing social media becomes this time-sucking beast of your business that you didn’t see coming. One day you wake up and find yourself running two websites, multiple blogs, 3 Instagram accounts, 2 Facebook pages, and a whole slew of other log-ins/accounts you can’t even begin […]

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How to Write a Professional Bio (With a Personal Flair) - copyuncorked.com

Messaging & Copywriting

How to Write a Professional Bio (With a Personal Flair)

So, you &/or your team have been working on your website, and it’s finally dawned on you – “We need new/updated bios! STAT.” Or maybe you just landed a guest post or collaboration opportunity and you’ve been asked to submit your bio. Ut oh, you think. You sit down to write it and well… you’ve […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

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