In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

I’ve never wanted to lead with talking about social media in my business, despite the fact that social media is so important! The reason is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt it was most important to start at the root – with a client’s […]

At some point or another, it happens to us all. Managing social media becomes this time-sucking beast of your business that you didn’t see coming. One day you wake up and find yourself running two websites, multiple blogs, 3 Instagram accounts, 2 Facebook pages, and a whole slew of other log-ins/accounts you can’t even begin […]

So, you &/or your team have been working on your website, and it’s finally dawned on you – “We need new/updated bios! STAT.” Or maybe you just landed a guest post or collaboration opportunity and you’ve been asked to submit your bio. Ut oh, you think. You sit down to write it and well… you’ve […]