Write Website Copy You're Proud of with Clarity, Confidence
and Money Still in the Bank.
Get the ins & outs of our proven website copywriting process used for countless, high-paying 1x1 clients. Now at a fraction of the cost just for you - the bold, brave, business owner on a mission.
coming april 2021 - GET ON THE WAITLIST
If the answer is yes, you’re in real good company.
You’re not alone if you know you should reserve the time to sit down and start writing, yet you’re feeling overwhelmed and left wondering where to even begin.
Perhaps you have tons of great ideas but you’re all over the place when it comes to organizing them across your site.
Maybe you’re trying to figure out how in the world you can take potential clients on a journey that effortlessly guides them toward working with you.
You’ve probably even scoped out a few pro copywriters and quickly X’ed out of the tab once you saw the price tag. 😬
You’ve likely even sipped a glass of wine (or two...or three) and thought to yourself: WHY does being a business owner demand that I also know how to write copy, understand SEO, customize and design my website template, AND navigate my marketing. 😫
It’s a lot, we get it. Like GET IT, GET IT. And just so you know, writing your own website copy can be one of THE MOST daunting tasks as a business owner.
Which is why we’ve set out to change that...
Has writing your website copy become a chore that keeps getting put off?
QUESTION FOR THE MODERN ENTREPRENEUR:
a Site You Love...AND KNOWING YOU WROTE ALL OF THE COPY
Just Imagine having
That’s the type of ROI that boosts your confidence AND your conversions. Plus, learning how to write your own website copy not only shows up, well...on your website...but passes through to the rest of your content creation skills like true osmosis. It’s the difference between feeling drained and burdened by your marketing and EXCITED to sell the heck out of what it is that you bring to the table.
It’s not easy to get out of your own head or to be clear and to the point with your copy - but with the right approach and guidance, it’s absolutely possible. We’ll teach you how to do it without feeling “preachy”, “salesy”, or “talking down” to the real-life humans you genuinely want to connect with.
INTRODUCING
This is a complete website copywriting solution with the actionable resources, templates, and guidance you need to ensure you get it done in 6 weeks or less. We take into account UX, design considerations, and a community to provide feedback and keep you on track.
Want in?
Welcome to the place where writing your website copy becomes an experience, not a chore.
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It’s everything you need and nothing you don’t
What makes The Copy House™ different from any other copywriting program? So glad you asked:
because we value efficiency and vow not to waste any of your time.
01
We went light on the “templates” and heavy on the education
Because your copy shouldn't sound like their copy.
02
It gives you the WHY behind the WHAT
so you’re equipped to not only write your website copy...but any piece of copy you need after that!
03
It’s part course, part worksheets, part templates, part community
because we decided the best results come from giving you a blend of it all.
05
It combines popular strategies with actual proven results
we've gotten in our work with countless 1x1 copywriting clients.
04
It leaves you with finished, formatted, design-ready copy
so your designer loves you (even if your designer is... uh, you.)
06
This is the only website copywriting program you’ll need to DIY your copy like a pro copywriter...even if you have ZERO desire to be a pro copywriter.
Kick the blinking cursor to the curb
Craft that killer one-liner that stops your valued readers in their tracks
Effectively organize and structure your content with purpose
Showcase your offerings in a clear and compelling way
Stop endlessly fiddling with the dummy text within your website template
Understand the relationship between #copyxdesign
Pass off your copy to your designer or easily work on your own design
Create a strategic plan to launch + market your new site with success
By the end of this program, you’ll be able to:
Think: If Copy Uncorked™ is the private cellar, The Copy House™ is the French Champagne house group tour. It offers a well-curated educational experience in a wonderful atmosphere amongst peers who feel like friends.
The Copy House™ hands you all of our website copywriting knowledge as soon as you step through the door.
The value Kaitlyn provides throughout The Copy House modules and templates is unparalleled. Worth. Every. Penny.
— Brooke Sager, VA & Systems Strategist
"The Copy House goes down like that perfect glass of crisp champagne on a warm summer night — seriously, it’s that good."
WHAT THEY'RE SAYING:
If (like me) you’ve ever sat down to write words for your webpage and found yourself staring at a blank page and a blinking cursor, The Copy House is what you’ve been looking for. Honestly, this is a godsend. In the modules, Kaitlyn walks you through every step of writing copy for your own website, from client research to navigation to the actual writing to launching. She answers the questions you’ve been afraid to ask – like “can I edit a testimonial with poor grammar?” and “what’s a footer for?” She explains how to maintain a balance between creativity and clarity and which is more important (spoiler alert: it’s clarity!). Not only that, but she gives you templates to help! Kaitlyn’s process helped me get rid of the blank screen blues and start getting organized and intentional with my words. If you’re trying to DIY your website copy, you need The Copy House in your life. — Laura M. Gonzales, Freelance Writer & Editor
"Honestly, this is a godsend."
When you show that you are willing to invest in excellent copy and in how you represent yourself and your business online, you show your potential clients that you will give the same level of attention to them in whatever you do. We all know that details matter. When you have crisp, effective, beautiful copy, you are showing up for yourself and for others online in a fresh way. When I hired Copy Uncorked to write my website copy, I felt that I received incredible value. Working with Kaitlyn was like having a business coach, designer and writer in one. The fact that this experience is now available to a larger audience at a lower price point is absolutely incredible. I can’t wait to tell everyone about this! — Sarah Tudor, Online Business Manager
"The Copy House course is exactly the kind of investment I tell my friends, and clients they will never regret making."
Want to See a TCH Member Site in Action?
"I've been in business for 3+ years, but I'm pivoting to offer some new services and products, so in a way I felt like I was starting over. I was worried that that would be the exact wrong time to try to write my website copy, but The Copy House was a great investment. Because Kaitlyn makes you start by figuring out who you're talking to and who you want to help, working through the program didn't just help me write my copy, it helped me define my vision for my business and the services I want to offer going forward."
— Sam Foley, Founder, A System for Everything
The best copywriting actually starts with research, which is why we’re covering that topic first. We’re giving you the very Sheet we use to organize voice-of-customer research and get strategic with where and how you use your testimonials.
IN ADDITION TO 6 MODULES of page-by-page guidance, YOU'LL ALSO RECEIVE:
You’ll receive this master workbook with room for notes, headline inspiration, prompts, and page-specific checklists. And it’s beautifully organized for you all in one place.
As you work through the modules and your course workbook, you’ll have this handy, clearly structured doc to draft out the rest of your copy in a design-ready format. There’s a description for pretty much every section so you can make the blinking cursor a thing of the past.
We intentionally kept the program materials on the lighter side because who has time to sift through multiple sheets and docs and PDFs without getting more overwhelmed? We’ll also provide you with a program outline and continually remind you of which resource you should be referencing and when.
A GOOGLE SHEET FOR ORGANIZING YOUR RESEARCH & TESTIMONIALS
A COMPREHENSIVE COURSE WORKBOOK
A GOOGLE DOC TEMPLATE FOR WRITING YOUR WEBSITE COPY
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Bonuses, you ask?
AN ENTIRE 7TH MODULE + WORKSHEET TO PREPARE YOU FOR LAUNCH AND MARKET YOUR NEW SITE
A PRIVATE FACEBOOK GROUP JUST FOR
TCH MEMBERS
who could ever forget those...
We wanted to take things one step further and provide you with and intro to content marketing, our exclusive TCH "Design Pairings" (our web designer reccs), prompts, and a full launch checklist.
Receive private access to a community of fellow entrepreneurs, plus direct access to our Copy Uncorked team. We're all about some old fashioned hospitality around here!
(3) LIVE ZOOM CALLS
Gain free access to our biweekly Zoom calls to answer questions, review a few drafts, and collaborate with your fellow members.
GET ON THE WAITLIST
"I couldn't have done this without you! I didn't realize *how* much I needed language for everything that's been in my head and the shifts we've made in our business! Thank you for helping me sort through everything and presenting something so much more powerful to the world." - ElanaLoo
"Kaitlyn provides excellent guidance to help you get the most out of your brand. I immediately felt like she “got me” and my brand story. Can not recommend highly enough!" - Melissa Trelfa
"You consistently over delivered, which is so rare these days. A breath of fresh air! And the final result was top notch." - Judy Weber
"You enabled me to have true confirmation of my next direction with a complete product I’m truly confident in." - Anshwa Lewis
But it is is for you if...
You’d consider yourself to be a “modern entrepreneur” - whether you offer creative services, retail products, or have an education or template-based business. (Get more insight below!)
You’re going for it on a budget and need to keep your outlay nice and lean - AKA a mid-4-figure expense for 1x1 services isn’t cutting it right now.
You needed your site copy done like yesterday - so a 2 to 3 month waitlist just won’t work.
You’re willing (and even interested) in doing the work because you know learning how to write your own copy is a bona fide way to become a highly profitable brand.
TCH isn't for everyone
you should know...
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HERE'S what else tch members have said:
Frequently Asked Questions
01. HOW LONG DO I HAVE ACCESS?
Once you’re inside the House, you’ll continue to have access for the lifetime of the course, as well as receive future updates - even as the price increases and it continues to improve!
02. CAN I WATCH THIS ON THE GO?
Yup, our course platform is responsive across all your devices so you can watch however and whenever you need to!
03. CAN’T I JUST WING IT? DO I REALLY NEED A COURSE TO TELL ME HOW TO WRITE SOME WORDS FOR MY WEBSITE?
Well, sure, you could. Winging it is fun, if you’ve got the window seat at sunset, that is. In short: This is your business you’re talking about here. Not a hobby. So consider this our swift kick of encouragement recommending you treat it as such. Winging it = ho hum, stagnant results. Making a smart investment into The Copy House™ = big growth on the horizon.
04. AM I BETTER OFF TAKING THIS COURSE OR WORKING WITH YOU 1X1?
This is a great question! Allow us to provide you with some details to consider as you make your decision. Our 1x1 full brand messaging & website copywriting services book quickly and begin at $5K USD. That’s a big chunk of change for most brand new business owners. So it’s up to you. Would you rather get 2-3 months of deep, highly attentive 1x1 service at that price point, or complete roughly 6 weeks of course work and DIY implementation for 119% less?
Only you know your bank account and your revenue goals, but The Copy House was designed to share our proven process so you can launch with money still in the bank. We simply want your success like that!
05. WHEN WILL ENROLLMENT OPEN NEXT AND HOW OFTEN DO YOU ACCEPT NEW STUDENTS?
We don’t have a firm date yet, but we are planning to reopen the doors for enrollment in early 2021.
close faqs
BEHIND THE NAME: THE TCH BACKSTORY
Throughout Northern France, in small towns like Reims and Epernay, are some of the world's most iconic champagne houses.
Known as the Champagne region - and the only region whereby a glass of bubbly can technically be referred to as a champagne - they provide an experience, unlike most small American wineries where you simply belly up to the bar for a tasting.
In France, you book this elaborate experience in advance where you’re then taken on a guided tour throughout the property and down into the cellar to witness firsthand where the magic happens. All the while, you’re being taught about the history of the house, how it was founded, how it’s made, and what makes this great champagne so unique.
IT ALL STARTED WITH A TRIP TO FRANCE IN 2018…
As you exit the cellar, with your palette now watering, you’re given a full pour of this glass of bubbles you’ve been hearing so much about. At this point, you and the group are mingling, sharing travel tips, and discussing your favorite champagne house visits so far.
You’d be hard pressed to leave without at least a full bottle, and most likely a few souvenirs from the high-end gift shop.
Now, just imagine how a similar, guided experience like that could help you craft your own website copy in a way that has your readers raving about your brand and the right people coming back for more.
Well, that’s the whole vibe of The Copy House™.
Doors are currently closed as we prep to reopen them in early 2021. Sign up below to be the first to hear about our next open enrollment period!
COMING APRIL 2021 - GET ON THE WAITLIST
By signing up, you will also become part of the Copy Cru and receive free access to The Copy Uncorked Master Checklist. See ya inside!
To leave the party early, you can unsubscribe at any time.
Doors are currently closed as we prep to reopen them in early 2021. Sign up below to be the first to hear about our next open enrollment period!
GET ON THE WAITLIST
GET THE COPY HOUSE ON TERRAIN
PSSST....REALLY DON'T WANT TO WAIT?
YOU CAN FIND THE COURSE-ONLY VERSION OF THE COPY HOUSE™ ON THE TERRAIN PLATFORM.
