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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in the CU brand) and then "I" (as in my personal + professional thoughts). Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also learn more about the ins & outs of this one. Cheers!

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This can be one of the hardest things to do for yourself, so we're showing you how to connect the dots of your ...

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