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One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

Working on Your Brand Voice? Start With Your Core Values

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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

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One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

Messaging & Copywriting

Working on Your Brand Voice? Start With Your Core Values

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Messaging & Copywriting

What is “Conversion Copywriting” & What “Research” is Really Involved?

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

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Crafting a Compelling About Page - copyuncorked.com

Messaging & Copywriting

Crafting a Compelling About Page

Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

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Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy - copyuncorked.com

Tools & Systems

Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy

Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]

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The Copywriter Club IRL 2020 Conference Recap - copyuncorked.com

Growth & Lifestyle

The Copywriter Club IRL 2020 Conference Recap

AT THE GUILD HOTEL   |   SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]

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What You Need to Do Before Working With a Copywriter - copyuncorked.com

Messaging & Copywriting

What You Need to Do Before Working With a Copywriter

When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels, some of our conversations stop at a brief consulting call. Why […]

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Messaging & Copywriting

10 Conversion Copywriting Strategies for Your Website

Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]

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The Monthly Recap: December 2019 (Plus 2019 in Review & 2020 Goals) - copyuncorked.com

Growth & Lifestyle

The Monthly Recap: December 2019 (Plus 2019 in Review & 2020 Goals)

I think I’ve underestimated just about every year of my life. There are always unanticipated surprises, whether positive or negative or both. I’ve set 5-year goals that have been accomplished in 1. I’ve imagined things I thought would happen within a year that happened in 4 months. I’ve thought about waiting for some things, and […]

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How to Build a Brand on Any Budget - copyuncorked.com

Strategy & Design

How to Build a Brand On Any Budget

  The Four Building Blocks of a Great Brand for the Budget Start-up and the Brand Ready for Serious Growth   I often get asked by clients, friends, and those within the Copy Uncorked community what the best way to build a brand is. Until now, I haven’t had a central place to refer people […]

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Growth & Lifestyle

The Monthly Recap: August 2019 (+ Camp Climb)

In the blink of an eye, summer is (unofficially) over. I’m glad I’ve done these recaps the past 3 months because they’re proving to be a great source of reflection since I spend a lot of my day head down and planning ahead. Here goes…   >> Catch up on July’s recap here. <<   […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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