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Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

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Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Why Clarity is Key: 5 Things Every Website Needs to See Results - copyuncorked.com

Messaging & Copywriting

Why Clarity is Key: 5 Things Every Website Needs to See Results

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

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How to Choose the Most Effective Brand Name For Your Business - copyuncorked.com

Messaging & Copywriting

How to Choose the Most Effective Brand Name For Your Business

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]

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Crafting a Compelling About Page - copyuncorked.com

Messaging & Copywriting

Crafting a Compelling About Page

Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

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Copy Uncorked Free Resource - Our "Course Outline & Script Template" - copyuncorked.com/resources

Strategy & Design

The Copy House™: Course Creation & Launch Recap

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

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Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy - copyuncorked.com

Tools & Systems

Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy

Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]

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The Monthly Recap...is Moving! Where to Find It Moving Forward - copyuncorked.com

Growth & Lifestyle

The Monthly Recap + Weekend Wine & Words…What’s Changing and What to Expect Moving Forward

Okay, okay, so we’re pretty transparent around here about what’s working, what’s not, and what needs just a little tweak to make it that much better. As we’ve alluded to in our weekly Weekend Wine & Words emails (reserved for those inside of the Copy Cru), we are a small team wearing a lot of […]

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The Copywriter Club IRL 2020 Conference Recap - copyuncorked.com

Growth & Lifestyle

The Copywriter Club IRL 2020 Conference Recap

AT THE GUILD HOTEL   |   SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]

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Shop Female: International Women's Day Round-up - copyuncorked.com

Growth & Lifestyle

Shop Female: International Women’s Day Round-up

In celebration of International Women’s Day, I’ve rounded up some of my favorite products made by female founders. This day is obviously about so much more than just wearing a stylish tee with a catchy message. But there’s something about supporting other women-owned businesses and wearing eye-catching products that empower both yourself and those who […]

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The Monthly Recap: February 2020 - copyuncorked.com

Growth & Lifestyle

The Monthly Recap: February 2020

Go figure, January feels like a year and February feels like day. 2020 has already taken on a mind of its own but as the days have started getting longer, brighter, and warmer, my outlook has become more positive, too. Sweet spring, I can sense you coming! The last 2 weeks of February were great […]

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The Monthly Recap - January 2020 - copyuncorked.com

Growth & Lifestyle

The Monthly Recap: January 2020

January started off full steam ahead, which as an Enneagram type 3 probably comes as no surprise. I’m all New Year! Goals! Powersheets! Ambitionnnn! And then I find myself wishing I left time to nap. Jokes aside, it was an incredibly productive month and perhaps one with the most momentum I’ve seen so far. We […]

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