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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question!
Although we love working with business owners at all levels, [...]
There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]
In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it [...]
Okay, okay, so we’re pretty transparent around here about what’s working, what’s not, and what needs just a little tweak to make it that much better. As we’ve alluded to in our weekly Weekend Wine & Words emails (reserved for those inside of the Copy Cru), we are a small team wearing a lot of […]
AT THE GUILD HOTEL | SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]
In celebration of International Women’s Day, I’ve rounded up some of my favorite products made by female founders. This day is obviously about so much more than just wearing a stylish tee with a catchy message. But there’s something about supporting other women-owned businesses and wearing eye-catching products that empower both yourself and those who […]
Go figure, January feels like a year and February feels like day. 2020 has already taken on a mind of its own but as the days have started getting longer, brighter, and warmer, my outlook has become more positive, too. Sweet spring, I can sense you coming! The last 2 weeks of February were great […]
January started off full steam ahead, which as an Enneagram type 3 probably comes as no surprise. I’m all New Year! Goals! Powersheets! Ambitionnnn! And then I find myself wishing I left time to nap. Jokes aside, it was an incredibly productive month and perhaps one with the most momentum I’ve seen so far. We […]
When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels, some of our conversations stop at a brief consulting call. Why […]
Your website is one of the best and least expensive branding and marketing channels you could have for your business. Within a mere 5-8 seconds, it can either draw your visitors in or have them clicking right off and over to a brand other than yours. And who wants that..?! So how do you get […]
There are terms within the marketing world that tend to sound rather elusive, and I’d argue “email welcome sequence” is one of those terms. Despite the fact that if you really break it down, it’s pretty self-explanatory. An email welcome sequence is a string of emails that get ‘dripped’ out to your list […]
I think I’ve underestimated just about every year of my life. There are always unanticipated surprises, whether positive or negative or both. I’ve set 5-year goals that have been accomplished in 1. I’ve imagined things I thought would happen within a year that happened in 4 months. I’ve thought about waiting for some things, and […]
OUR OVERVIEW OF EARLY ACCESS After months of patiently waiting, I saw an email hit my inbox the other day that had me practically jumping out of my seat. Leave it to being a business owner to have an update about an email marketing provider that literally makes your day. You’ve most likely heard the […]
Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!