Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.
Where those who fear words become copy connoisseurs
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When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Although we love working with business owners at all levels [...]
What You Need to Do Before Working With a Copywriter
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October 26, 2020
Filed in: Messaging & Copywriting, Strategy & Design
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Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out, you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]
September 13, 2020
Filed in: Messaging & Copywriting, Strategy & Design
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Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]
August 12, 2020
Filed in: Messaging & Copywriting
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Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]
August 5, 2020
Filed in: Strategy & Design
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Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too. The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]
April 29, 2020
Filed in: Messaging & Copywriting, Tools & Systems
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Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]
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There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one [...]
How to Craft a Clear & Compelling Tagline
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When branding your business, it can be tricky to know when to reach out to a copywriter (or designer or photographer). We get asked about it a lot, and it’s a totally fair question! Here's how to plan out your project [...]
What You Need to Do Before Working With a Copywriter
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Consider this your go-to resource you can refer to at different stages of your brand’s growth. Whether you feel like you need a miracle to get things going, or have a healthy savings to invest, this post is for you! [...]
How to Build a Brand
on Any Budget
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In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) [...]
List-Building Magic: Drive Results with a Quiz (+ a Free Copy Template!)
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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).
Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. If you have any questions or want us to further point you in the right direction, just head over to the Contact page. Thanks for hanging around!
CU Founder & LEAD COPYWRITER
Hi! I'm Kaitlyn.
behind the blog
Free! Copy Uncorked Master Checklist
Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!
On the House
