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Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

2020 Recap: CU’s Year in Review

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2020: CU’s Year in Review - copyuncorked.com/blog

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There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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2020: CU’s Year in Review - copyuncorked.com/blog

Growth & Lifestyle

2020 Recap: CU’s Year in Review

There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

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Website Copywriting Lessons from the Stationary Bike That's Making Headlines - copyuncorked.com

Messaging & Copywriting

Website Copywriting Lessons from the Stationary Bike That’s Making Headlines

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

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2020 CU Holiday Gift Guide - copyuncorked.com

Growth & Lifestyle

The 2020 CU Holiday Gift Guide

  The holidays are upon us so we’re taking full advantage of highlighting our clients and spreading the Christmas cheer with a big, curated list of gift ideas! (Including a few gifts / business investments for yourself perhaps?) It’s quite the different take on a CU blog post, but basically, we’re taking this month’s installment […]

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Why Clarity is Key: 5 Things Every Website Needs to See Results - copyuncorked.com

Messaging & Copywriting

Why Clarity is Key: 5 Things Every Website Needs to See Results

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

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How to Choose the Most Effective Brand Name For Your Business - copyuncorked.com

Messaging & Copywriting

How to Choose the Most Effective Brand Name For Your Business

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]

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Crafting a Compelling About Page - copyuncorked.com

Messaging & Copywriting

Crafting a Compelling About Page

Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

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Copy Uncorked Free Resource - Our "Course Outline & Script Template" - copyuncorked.com/resources

Strategy & Design

The Copy House™: Course Creation & Launch Recap

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

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Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy - copyuncorked.com

Tools & Systems

Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy

Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]

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The Monthly Recap...is Moving! Where to Find It Moving Forward - copyuncorked.com

Growth & Lifestyle

The Monthly Recap + Weekend Wine & Words…What’s Changing and What to Expect Moving Forward

Okay, okay, so we’re pretty transparent around here about what’s working, what’s not, and what needs just a little tweak to make it that much better. As we’ve alluded to in our weekly Weekend Wine & Words emails (reserved for those inside of the Copy Cru), we are a small team wearing a lot of […]

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The Copywriter Club IRL 2020 Conference Recap - copyuncorked.com

Growth & Lifestyle

The Copywriter Club IRL 2020 Conference Recap

AT THE GUILD HOTEL   |   SAN DIEGO, CALIFORNIA I’m currently sitting in the San Diego airport (and now on the plane) fleshing out this post while everything is still fresh in my mind. If I had to sum it up TCC IRL 2020 in one sentence, I’d simply say: The past 4 days have been […]

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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