As entrepreneurs, I think we can all be so forward thinking at times that we don’t always pump the breaks, look in the rear view mirror, see how far we’ve come, and ensure we still like the direction we’re headed. So, I’m kicking off a new series – “The Monthly Recap” – to be published […]

It’s time to continue our 4-part series on Creating a Client Experience! Check out Part 1 on Pricing and Part 2 on Onboarding to get yourself up to speed, or dive on in! We’re covering all things “fulfillment” – or client deliverables. [Keep in mind, this series is best for online, service-based businesses.] Here’s the […]

Have you ever found yourself trying to describe your brand, product, or service and the only word that keeps coming to mind is ‘unique’? It’s a word that’s used almost haphazardly at times, so it doesn’t always carry as much weight or specialization as we might like it to.     Case in point: We […]

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

Cue the confetti and the champagne pop…kvh. Creative is now Copy Uncorked! I am SO excited to share this new brand with you, and give you the full ‘behind the screens’ of the rebranding process, after what’s been months of raking through my business with a fine tooth comb. At times, I felt like I […]

Part 2 of Creating a Client Experience mini-series is in! If you need to catch up on Part 1, which covers pricing your services, head over to it right here. [Note: This series is best for online, service-based entrepreneurs.] So you’ve gone live with a website you love, you received a new client inquiry (go […]

Should you or shouldn’t you list your prices on your website? Lately, I’ve gotten a lot of questions from clients and other creatives about creating systems, automations, and whether or not to include things like pricing on their websites. So today, I’m going to share everything I know about it thus far! When working through […]

I’ve always been big into personal development and believed in the power of goal-setting. Not to mention, there’s really nothing more satisfying than reflecting on your year and realizing you accomplished most of what you set out to do (even if you forgot to look back on your goals a few months in). I’m no […]

When I tell people I’m a copywriter, I can often see the word go right up and over their heads. I can sense that their ears turn off and everything that comes out of my mouth next is completely lost in translation. Kind of like when you hear something in fast forward and it sounds […]

I’ve never wanted to lead with talking about social media in my business, despite the fact that social media is so important! The reason is that a great social media strategy can’t fix a bad or poorly communicated business. I’ve always felt it was most important to start at the root – with a client’s […]