Today I’m sharing how to craft your personal story as a brand founder – which we know can be one of *the hardest* things to do for yourself. And in order to share how to do that, I’ll start by sharing my own. Cool? POST-COLLEGE + FIRST GIG The year was 2007, I’d just graduated […]

I’ve done these end-of-year, ‘recap’ style blog posts for a number of years now (see 2020 and 2019 here) – for CU and then for years prior on my personal blog. As someone who deeply values reflection, it’s always such a powerful exercise that gets my Enneagram 3 self all up in my feels. (Not […]

Last week two of my friends and I were chatting about how ‘CEO’ gets tossed around a lot in our online business world – almost as if it’s an arbitrary title you can use on a whim.  But really, it’s a full-on role just like any other ‘job’. Which means you have to actually carry […]

We’re so excited to bring back our annual gift guide (peep 2020’s here) and it’s a juicy one. And by juicy, I mean there’s a strong self-care and laid-back theme to it all, and I for one am here for it. I’ll restrain my copywriter self from giving you all the reasons why most gift […]

Over the years of executing and refining our copywriting process, I started noticing how it wasn’t just the fact that there was a consistent process that allowed us to deliver results but that there was a particular technique at work.  When originally creating Copy Uncorked, I named our 3-step process “The Copy Cellar” which is […]

Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.  The Backstory Chapter 1 of The Copy Uncorked brand […]

In short: what’s always been done, isn’t always what’s best. It’s as if Blake Lively knows that intrinsically and decided to take the standard “launch” script and throw it out the window. And as if she couldn’t be cool enough already, she recently broke onto the scene with “not another celebrity alcohol” per se, but […]

Sitting down to write your website copy always seems like a relatively easy task…until you start questioning everything, end up in the trenches of Pinterest, and comparing yourself to every other website on the Internet. Dramatic? Maybe. But Truthfully, as a creative service provider, the Services page of your website doesn’t need to be complicated. […]

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]