Blog | Copy Uncorked

navigate

Tools & Systems

Growth & Lifestyle

Content Marketing

Strategy & Design

Messaging & Copywriting

Read by Category

Search

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

Where those who fear words become copy connoisseurs

CU Blog

welcome to the

contact

blog

RESOURCES

shop

services

about

Courses

HOME

OPEN POST

Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

OPEN POST

What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

OPEN POST

2020: CU’s Year in Review - copyuncorked.com/blog

There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

OPEN POST

Website Copywriting Lessons from the Stationary Bike That's Making Headlines - copyuncorked.com

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

OPEN POST

2020 CU Holiday Gift Guide - copyuncorked.com

  The holidays are upon us so we’re taking full advantage of highlighting our clients and spreading the Christmas cheer with a big, curated list of gift ideas! (Including a few gifts / business investments for yourself perhaps?) It’s quite the different take on a CU blog post, but basically, we’re taking this month’s installment […]

OPEN POST

Why Clarity is Key: 5 Things Every Website Needs to See Results - copyuncorked.com

Have you ever clicked on a seemingly beautiful website, read through the copy, and found yourself deep in a maze of pages, only getting more confused by the minute? After quickly ‘X’ing’ out,  you’re left thinking what exactly is this person offering, and why should I be interested? Or maybe you’re even thinking, “But wait, […]

OPEN POST

How to Choose the Most Effective Brand Name For Your Business - copyuncorked.com

Choosing a brand name is often one of the most daunting tasks in developing your brand-building strategy. Without a catchy and sticky name, how can your company attract your ideal audience’s attention (and adoration)? With the right name, you’ll have the opportunity to differentiate yourself from competitors, develop a rapport with your target audience to […]

OPEN POST

Crafting a Compelling About Page - copyuncorked.com

Crafting your About Page is hands down, one of the more intimidating aspects of website copywriting, and it’s often one of the most visited pages on your site! Take it from us, our About Page is always in our top 3 most trafficked pages according to our Google Analytics. And for a good reason! People […]

OPEN POST

Copy Uncorked Free Resource - Our "Course Outline & Script Template" - copyuncorked.com/resources

Our first-ever course / group program launch is officially IN THE BOOKS! Along with the celebratory toasts (and much-needed naps!), in true CU fashion, we’re recapping our course creation and launch experience in hopes you can learn from it, too.   The Lead-Up First of all, creating The Copy House™ started OVER a year ago. […]

OPEN POST

Surveying: How This Customer Research Strategy Will Help You to Build Trust and Strengthen Your Copy - copyuncorked.com

Customer research is the foundation of every business and crucial for growth in all aspects of your brand – from developing your offerings, crafting your copy, creating educational products, and of course, enhancing the experience you create for your clients/customers. Not only does customer research build trust in your brand and create a loyal community, […]

Free! Copy Uncorked Master Checklist

Not sure where to start or what’s missing? Uncork the essential brand copywriting elements for your business, complete with examples so you never feel stuck or bottled up with your message!

On the House

Follow along for your daily dose of copywriting tips, industry insights, travel scenes, and a weekly virtual happy hour each Thursday at 5pm. #CUat5

@copyuncorked | #copyuncorked

On the 'Gram