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Where those who fear words become copy connoisseurs

Discover sound tactics in conversion copywriting, content marketing & brand strategy for growing your business like a grapevine. Grab a glass and destress, this is copywriting...uncorked.

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Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.[...]

Meet the Refined & Refreshed CU Brand

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We’re so excited to bring back our annual gift guide (peep 2020’s here) and it’s a juicy one. And by juicy, I mean there’s a strong self-care and laid-back theme to it all, and I for one am here for it. I’ll restrain my copywriter self from giving you all the reasons why most gift […]

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Although Copy Uncorked is a boutique agency with a team of talented writers, the voice you hear in this space is mostly mine. You'll find me breaking all the rules and alternating between "we" (as in CU as a brand) and then "I" (as in my personal + professional thoughts as a brand strategist, copywriter, and human).

Throughout these pages, there's plenty of tangible advice to get your words flowing and grow your business—but you'll also get to hear more about the ins & outs of mine. Thanks for hanging around!

Kaitlyn Parker

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FOUNDER, LEAD COPYWRITER, BRAND STRATEGIST & WINE ENTHUSIAST (OBVIOUSLY)

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Growth & Lifestyle

The 2021 CU Holiday Gift Guide

We’re so excited to bring back our annual gift guide (peep 2020’s here) and it’s a juicy one. And by juicy, I mean there’s a strong self-care and laid-back theme to it all, and I for one am here for it. I’ll restrain my copywriter self from giving you all the reasons why most gift […]

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An Overview of The CU Technique™ - copyuncorked.com

Messaging & Copywriting

An Overview of The CU Technique™

Over the years of executing and refining our copywriting process, I started noticing how it wasn’t just the fact that there was a consistent process that allowed us to deliver results but that there was a particular technique at work.  When originally creating Copy Uncorked, I named our 3-step process “The Copy Cellar” which is […]

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Meet the Refined & Refreshed CU Brand - copyuncorked.com

Growth & Lifestyle

Meet the Refined & Refreshed CU Brand

Truthfully, I didn’t exactly set out to undergo a substantial brand refresh this fall. But sometimes when you pursue growth, evaluate new ideas, and learn as you go, new and unanticipated pathways start to form. And I tend to curiously follow them, wherever they may lead.  The Backstory Chapter 1 of The Copy Uncorked brand […]

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The Uncorked Case Files: Betty Buzz by Blake Lively - copyuncorked.com/blog

Messaging & Copywriting

The Uncorked Case Files: Betty Buzz by Blake Lively

In short: what’s always been done, isn’t always what’s best. It’s as if Blake Lively knows that intrinsically and decided to take the standard “launch” script and throw it out the window. And as if she couldn’t be cool enough already, she recently broke onto the scene with “not another celebrity alcohol” per se, but […]

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Creatives: Write Your Services Page With This Simple Framework - copyuncorked.com/blog

Messaging & Copywriting

Creatives: Write Your Services Page With This Simple Framework

Sitting down to write your website copy always seems like a relatively easy task…until you start questioning everything, end up in the trenches of Pinterest, and comparing yourself to every other website on the Internet. Dramatic? Maybe. But Truthfully, as a creative service provider, the Services page of your website doesn’t need to be complicated. […]

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Working on Your Brand Voice? Start With Your Core Values—Here's How - copyuncorked.com

Messaging & Copywriting

Working on Your Brand Voice? Start With Your Core Values

One of the best ways to determine your brand voice is to start with your core values—also known as guiding principles. You’ve likely heard the quote, “If you don’t stand for something, you’ll fall for anything”, and I’d argue it’s true in branding, too. When your voice and messaging are tied to authentic and deeply […]

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What is "Conversion Copywriting" & What "Research" is Really Involved? - copyuncorked.com/blog

Messaging & Copywriting

What is “Conversion Copywriting” & What “Research” is Really Involved?

Spend much time in this online marketing world and there’s a somewhat perplexing term you’ll eventually hear. That term is “conversion copywriting”. Originally coined by the copy wizard, Joanna Wiebe of Copyhackers, this form of copywriting is focused on getting readers to take the next best action. (Think sales.) Whether you’re a fellow copywriter, current […]

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2020: CU’s Year in Review - copyuncorked.com/blog

Growth & Lifestyle

2020 Recap: CU’s Year in Review

There’s a lot of research about the effect that gratitude has on happiness, and I’d argue, the same goes for reflection. This is why despite the rollercoaster of a year that was 2020 (to put it lightly), when we reflect back on it, we’re still able to find the light. Reflection is also that bit […]

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Website Copywriting Lessons from the Stationary Bike That's Making Headlines - copyuncorked.com

Messaging & Copywriting

Website Copywriting Lessons from the Stationary Bike That’s Making Headlines

After a full day of writing email copy for a client, I took a late afternoon break to get in a quick workout on our relatively new Peloton. I’m just under 10 rides in, so I’m still getting in a groove with it, but truthfully, that’s 9 more workouts than I did in all of […]

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2020 CU Holiday Gift Guide - copyuncorked.com

Growth & Lifestyle

The 2020 CU Holiday Gift Guide

  The holidays are upon us so we’re taking full advantage of highlighting our clients and spreading the Christmas cheer with a big, curated list of gift ideas! (Including a few gifts / business investments for yourself perhaps?) It’s quite the different take on a CU blog post, but basically, we’re taking this month’s installment […]

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