In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

With 3 full weeks of travel, July was certainly an atypical month. Much was different, and yet, a calculated number of things stayed on course.   >> Catch up on June’s recap here. <<   July 2019 The first bit of the month was at home in Virginia Beach, followed by a week in Northern […]

I had a feeling that when I decided to launch this “Monthly Recap” series, that I’d feel like the time in between them went by in a flash. And the end of May to end of June most certainly did… In case you missed last month’s recap (and the first of this series), check it […]

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

The 4th and final part of our Creating a Client Experience series is here and it’s covering all things related to client offboarding. If you’re just tuning in, you can catch up on each prior post here:   Part 1: Pricing Part 2: Onboarding Part 3: Fulfillment Part 4: Offboarding   [NOTE: This series is […]

As entrepreneurs, I think we can all be so forward thinking at times that we don’t always pump the breaks, look in the rear view mirror, see how far we’ve come, and ensure we still like the direction we’re headed. So, I’m kicking off a new series – “The Monthly Recap” – to be published […]

It’s time to continue our 4-part series on Creating a Client Experience! Check out Part 1 on Pricing and Part 2 on Onboarding to get yourself up to speed, or dive on in! We’re covering all things “fulfillment” – or client deliverables. [Keep in mind, this series is best for online, service-based businesses.] Here’s the […]

Have you ever found yourself trying to describe your brand, product, or service and the only word that keeps coming to mind is ‘unique’? It’s a word that’s used almost haphazardly at times, so it doesn’t always carry as much weight or specialization as we might like it to.     Case in point: We […]

A brand message is a compilation of strengths, differentiators, your value proposition, tagline, elevator pitch, a detailed understanding of your audience, storylines that resonate with your target audience, and more. Although that sound like a lot, the best messages are clear, consistent, relatable, inspiring, and compelling. They make it a no-brainer to get involved with […]

Cue the confetti and the champagne pop…kvh. Creative is now Copy Uncorked! I am SO excited to share this new brand with you, and give you the full ‘behind the screens’ of the rebranding process, after what’s been months of raking through my business with a fine tooth comb. At times, I felt like I […]