Sometimes I wish I had some sort of extension that tracked literally every word that I write. I’m super curious to know how many words were written in October. Because it feels like a lottt. I learned quite a few valuable lessons this month about not overbooking myself, creating more margin, and knowing how to […]

After a July and August of travel and community, it was a September of birthdays and getting down to business! I’ve never been someone who’s looked forward to fall, but this year I found myself craving cooler temps, and the all-around cozy feeling this time of year brings. Let’s recap!   >> Catch up on […]

  The Four Building Blocks of a Great Brand for the Budget Start-up and the Brand Ready for Serious Growth   I often get asked by clients, friends, and those within the Copy Uncorked community what the best way to build a brand is. Until now, I haven’t had a central place to refer people […]

In the blink of an eye, summer is (unofficially) over. I’m glad I’ve done these recaps the past 3 months because they’re proving to be a great source of reflection since I spend a lot of my day head down and planning ahead. Here goes…   >> Catch up on July’s recap here. <<   […]

In the world of opt-ins, free PDFs, video trainings, and webinars, there’s something just so refreshing about a Buzz-feed style quiz – (less clickbaity, of course.) Being a copywriter, pretty much everything I write has elements of strategy built into it, and writing a quiz is certainly no different. However, it was a fun way […]

With 3 full weeks of travel, July was certainly an atypical month. Much was different, and yet, a calculated number of things stayed on course.   >> Catch up on June’s recap here. <<   July 2019 The first bit of the month was at home in Virginia Beach, followed by a week in Northern […]

I had a feeling that when I decided to launch this “Monthly Recap” series, that I’d feel like the time in between them went by in a flash. And the end of May to end of June most certainly did… In case you missed last month’s recap (and the first of this series), check it […]

There’s often some confusion about what a tagline is, the difference between a “slogan” or a “catchphrase”, and what their intended objective even is. So today I’m diving into tagline development and sharing how to craft a clear & compelling one. In our brand messaging work with clients, we cover tagline development – and it’s […]

The 4th and final part of our Creating a Client Experience series is here and it’s covering all things related to client offboarding. If you’re just tuning in, you can catch up on each prior post here:   Part 1: Pricing Part 2: Onboarding Part 3: Fulfillment Part 4: Offboarding   [NOTE: This series is […]

As entrepreneurs, I think we can all be so forward thinking at times that we don’t always pump the breaks, look in the rear view mirror, see how far we’ve come, and ensure we still like the direction we’re headed. So, I’m kicking off a new series – “The Monthly Recap” – to be published […]